World Association of News Publishers

Just Published: World Press Trends 2012

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Just Published: World Press Trends 2012


The World Association of Newspapers and News Publishers (WAN-IFRA) today published the 2012 edition of World Press Trends, its annual report on the state of the global newspaper industry.

At the same time, it introduced a new era for World Press Trends with the launch of a user-friendly database for those who need additional data and the flexible functions that a database provides.

The data shows:

- 2.5 billion people read a newspaper in print regularly.

-  Newspaper circulation grew by 1.1 per cent globally last year, to 512 million copies, and 4.2 per cent between 2007 and 2011. The growing newspaper business in Asia has more than offset circulation losses elsewhere in the world.

- While digital platforms are helping newspapers increase their audiences, they are as yet not proving to be a sufficient source of revenue.

World Press Trends 2012, available free to WAN-IFRA members and for sale to non-members, is a new, more concise version than in previous years, yet contains most of the pertinent data on trends in the industry. The report includes an overview of circulation, advertising, digital and other worldwide trends, regional perspectives from leading publishers and data from 75 countries in comparative table format.

The tables cover newspaper circulation, reach, advertising revenues, numbers of internet and broadband users, as well as demographic information, from 2007 to 2011.

Full details about the report can be found at

The new World Press Trends database, available through yearly subscription for individuals or companies, provides an option to those who need more. The database includes individual country reports, aggregated tables and also allows users to generate custom reports. Users can choose from a large number of criteria – for example, a comparison of circulation and advertising revenues among selected countries -- to produce reports that meet their own specific needs.  These can be downloaded in Excel to enable in-depth analysis, benchmarks and historic trends.

The database includes a print-on-demand function that automatically formats the tables, text and data, to look much as they did in the former printed version. Data can also be exported into Excel files.

Full details can be found at

WAN-IFRA collects most of its own data from a large number of dedicated contributors world-wide, an enormous undertaking on a global scale and one that depends on its vast network of newspaper associations, online publishers, newspapers and researchers. But World Press Trends is also enhanced by statistics and information provided by WAN-IFRA partners and other sources – some of the most renowned research organisations in the world – including Zenith Optimedia, Comscore, IPSOS, the World Bank, the International Telecommunications Union, the International Federation of Audit Bureaux of Circulation, and more.

As new trends emerge, WAN-IFRA will add new data sets and is currently seeking to quantify such topics as how digital how social media are changing the concept and process of content gathering and dissemination; how aggregation impacts the news business; and how digital business models change the traditional newspaper business.

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. Its core mission is to defend and promote press freedom, quality journalism and editorial integrity and the development of prosperous businesses.

Inquiries to: Larry Kilman, Deputy CEO and Director of Communications and Public Affairs, WAN-IFRA, 96 bis, rue Beaubourg, 75003 Paris France. Tel: +33 1 47 42 85 07. Fax: +33 1 42 78 92 33. Mobile: +33 6 10 28 97 36. E-mail:

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