World Association of News Publishers

Freelancer Position: Director Communications (milestone-based contract, 50% input or 10 days per month)

Freelancer Position: Director Communications (milestone-based contract, 50% input or 10 days per month)

Starting date: 
Sat, 2020-02-01

Different Locations Possible

WAN-IFRA is the global organisation of the world’s newspapers and news publishers, representing more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. WAN-IFRA is unique in its position as a global industry association with a human rights mandate to defend and promote media freedom, and the economic independence of news media as an essential condition of that freedom. 

Women in News (WIN), an initiative by WAN-IFRA, is seeking a senior communications strategist to build up its communications and advocacy arm. This position reports directly into WIN’s Executive Director and works very closely with three other division heads (Director of Insights& Operations;  Director, Africa;  Director, Arab Region.

Women in News aims to increase women’s leadership and voices in the news. It does so by equipping women journalists and editors with the skills, strategies and support networks they need to take on greater leadership positions and editorial influence within the industry. In parallel, WIN partners with media organisations to identify industry-led solutions to close the gap between men and women in their newsrooms, boardrooms and in the content they produce. WIN is currently working with more than 90 media from 15 countries throughout sub-Saharan Africa, MENA and South East Asia. 

WIN is structured under four distinct, yet mutually supporting initiatives:


WIN Leadership Accelerator is an intensive, 9-month long career and leadership programme for journalists and editors. The programme accepts 100 applicants, annually.  The Accelerator delivers targeted training in media management and practical newsroom skills, alongside intensive one-on-one coaching, mentoring and networking. 

WIN Future Leaders is designed to give aspiring journalists a head start in the media industry. Core activities of this progamme include career coaching, mentoring and networking, all delivered to journalism students by WIN Accelerator Alumnae. 

WIN Advisory delivers bespoke, in-house training and coaching on diversity and inclusion as well as media management topics to help media partners change their organisational cultures and improve operational performance. 

WIN Insights, the research and advocacy arm of WIN, aims to mobilize local advocacy and generate a global dialogue on gender equality and social impact issues through inclusive research, innovative tools, and lobbying and awareness raising. 

WIN is made possible through support from the Swedish International Development Cooperation Agency (Sida) and the Royal Norwegian Ministry of Foreign Affairs.


Position Details:

Proactively, strategically, and creatively advance Women in News’ visibility, reputation, and relevance with multiple constituencies including prospective media partners and individual beneficiaries of WIN programmes, the WAN-IFRA community, and the global gender and media development community. Reporting directly to the Executive Director and working closely with the Directors’ Insights& Operations, Africa and Arab Region, the Director, Communications will:


  • Build and oversee the WIN communications calendar, liaising closely with regional leads and comms support team to ensure timely, topical and coordinated approaches to cover WIN national and regional events, activities and news; amplifying regional news globally and working closely with regional communications teams to coordinate global campaigns regionally as required;
  • Provide end-to-end oversight of launch and associated awareness raising campaign as part of WIN’s inaugural global research study focusing on sexual harassment;
  • Develop and diffuse WIN’s mission and vision via key messages, providing creative direction and support to regional communications leads to produce content including news alerts, press releases, byline articles, presentations, social posts, emails, and website copy; develop communications approaches and collateral to promote the release of new WIN products and tools, and to celebrate the achievements of the extended WIN community;
  • Provide end-to-end management of the annual WIN Editorial Leadership Awards, from nominations, selection, announcement through to Award presentation ceremony held at the World News Media Congress;
  • Establish coherent global communications strategy, overseeing WIN’s digital presence including creating and managing content across multiple social media platforms (Facebook, Twitter, Instagram, and blog) to engage with WIN community, coordinating and when necessary providing support and advice to regional communications resources on regional messaging and campaigns and setting an overarching global comms strategy that can be easily integrated/adapted to the regions;
  • Oversee relaunch of WIN website/blog working with digital products and website managers to ensure smooth migration from old site on time and within budget
  • Stay on top of relevant trends, topics as well as events and breaking news in the gender and media space to seize opportunities to strategically place WIN into timely news articles and social discussions
  • Track and submit applications for relevant regional and global conferences and initiatives to put WIN and key stakeholders of WIN  (Award Winners, Steering Committee Members) forward
  • Work closely with other members of the WIN management team to create and manage print and digital collateral
  • Monitor, track and analyze the effectiveness of communication activities and provide data-driven strategies and tactics in support of annual reporting and ongoing internal tracking purposes.


  • Energy, initiative, intellect, flexibility and a team player. Professional demeanor, and ability to work collaboratively and respectfully as a key member of a regionally and culturally diverse team;
  • Bachelor’s degree in Marketing and Mass Communication or equivalent;
  • Five years of relevant work experience in the corporate communications field with demonstrated supervisory skills and record of success in building and executing end-to-end corporate communications campaigns;
  • Two-to-three years direct experience working within the social impact/ not-for-profit sector and/or having worked for clients in this sector as part of agency experience;
  • Demonstrated track record of positioning an organization to achieve measurable outcomes in a competitive communications environment;
  • Excellent promotional skills, superior written and oral communications skills, and extensive writing and editing experience and skills with a variety of print and online communications media;
  • Ability to produce high quality, persuasive written materials suitable for general public understanding, requiring minimal revision;
  • Proven ability to effectively manage projects with minimal budgets, including meeting tight deadline;
  • Extensive knowledge of Microsoft Office software (Word, Excel, PowerPoint) essential.


Women in News and WAN-IFRA are committed to diversity and inclusion and creating an environment which embraces collaboration and equality. Women, non-binary, LGBTQI+, disabled and visible minority candidates are especially encouraged to apply, as these groups are underrepresented throughout the media industry.


Interested applicants should send their CVs to by Friday 24 January 2020.