World Association of Newspapers and News Publishers


Mal Dale

Mal Dale

General Manager, The Readership Works, Australia

Mal Dale is a media executive with 25 years’ experience in the UK and Australia.

Mal has an extensive and varied agency experience having worked as a Planning Director at Carat UK, then Managing partner of Australia’s largest media agency, Mitchell Media (now AEGIS Media) for 10 years and 4 years as Head of Digital at MediaCom Australia.

Mal is the inaugural General Manager of The Readership Works Australia, the entity created by The Newspaper Works in 2010 and charged with introducing a new and ground-breaking audience insight survey in Australia.

Mal has a deep understanding of the business and research requirements of media agencies, advertisers and publishers in a multi-platform world.

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