World Association of Newspapers and News Publishers

Cheryl Cheng

Cheryl Cheng

General Manager, PHD, Malaysia

Cheryl is undoubtedly considered one of the pioneers of mobile advertising in the region. Her success has been driven by her dynamic working experience, spanning a total of 14 years across multiple yet seemingly inter-related industries.


After serving as an Art Director for top agencies in Malaysia for 7 years, leading some of the most important pitches for the agency, she went on to manage the Yahoo and MSN accounts at local resellers such as Better Digital Solutions.


She began her foray into the Mobile industry by driving Business Development at Maxis, focusing on building the mobile advertising platform from ground up and most recently heading Brand Advertising for Malaysia and Emerging Markets (Thailand, Vietnam, Philippines) at InMobi. There, she consulted on mobile strategies for clients and agencies and developed solutions for them. 


In her current role as General Manager of PHD Malaysia, she continues to be one of the big voices in the Malaysian market for mobile & digital, constantly advocating new emerging platforms and turning it hygiene in media planning by helping it have a solid connected media strategy.  

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