World Association of Newspapers and News Publishers

Abba Newbery

Abba Newbery

Director of Advertising Strategy, News UK Commercial, UK

Abba Newbery is Director of Advertising Strategy at News UK. She is responsible for developing longer-term advertising models across platform, publication and audience. The objective of her strategy team is to ensure News UK remains relevant to the changing needs of advertisers, ensuring a commercially viable but platform agnostic future.

Newbery was previously Creative Solutions Director, having joined News UK in February 2009, where she oversaw double-digit revenue growth. In 2002, she joined Universal McCann as Planning Director, responsible for a high-profile brand portfolio including L’Oreal, T Mobile and Intel, before leaving in 2004 to join the Almond Partnership as its founding Head of Planning.

Newbery re-joined Universal McCann in 2005 and became managing partner in 2007, and was a key contributor to the development of their global planning process. Before her time at Universal McCann, she was Communications Planning Director at Carat.

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