World Association of Newspapers and News Publishers


Digital Media Asia 2013

Visual

Title

Digital Media Asia 2013

Date and Location

  • 12 Nov 2013 - 14 Nov 2013
    Kuala Lumpur
    Malaysia

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Sponsors

Media Partners

Programme

Thursday, 14. November 2013

  • 9:30
    Monetizing online video

    While YouTube may soon start to charge monthly fees for some of its channels, media companies with a pay-walled website such as the New York Times grant unlimited access to their online video platforms. From ads to paid content, there is a wide range of possibilities for maximising the huge monetization potential of this new media channel.

     

    The new era for video news
    Is online video about to transform the Asian media landscape? How does online video consumption in Asia compare with Europe? Results of a recent study carried out in three key Asian markets and what it means to your video strategy.
    Maria Ronson, Vice President of Sales for Asia, Associated Press, Hong Kong
    Sue Brooks, Director of Video Transformation, Associated Press, UK

     

    Online video monetization best practices
    How to develop a rich offer of online video content and monetize it through contextual sponsorship, targeted preroll ads, long-form lounge video ads, full page interstitials, multichannel video ads and the like…
    Christina Lo Man Ki, Deputy Editor in Chief, Apple Daily, Hong Kong 

  • 11:00
    What can Big Data do for you?

    What are the challenges that news media companies face for gathering Big Data? How can multimedia groups create touch points across their content portfolio in order to gain customer insight and increase revenue per user?

     

    Using metrics to create flexible & efficient digital products
    Metro UK has relaunched its website with a renewed focus on mobile and emphasising on incremental changes - guided by data and goals - over rigid structure. Its global mobile daily audience has more than doubled since the launch and social referral traffic has gone up buy a factor of eight."
    James Cadman, Head of Tablet Editions, Metro, UK

     

    Embracing Big Data
    What is “Big Data”, and what does it mean for publishers?  There is a lot of talk about data and its importance, but many publishers still find it hard to understand how the shift towards data will affect them.  Why should publishers take notice, and why should they act now?  How will the rise of  ‘Big Data’ enable publishers to prepare their business for the future, improve monetization, and ultimately drive revenues?
    Mathew Ward, Managing Director - APAC, Lotame Solutions, Inc., Singapore

     

    Building insights and Innovation into Print and Digital Measurement
    The recently-implemented Enhanced Media Metrics Australia (emma) is one of the world’s most advanced crossplatform audience insight surveys. Learn how it was built and implemented.
    Mal Dale, Managing Director, The ReadershipWorks, Australia

  • 14:00
    Integrating disruptive technology in the news business

    Technology must be placed at the heart of content creation and monetization. While some media experts favor giving a central role to programmers inside the newsroom, other prefer developing synergy between their editorial and advertising departments and young start-ups.

     

    Start-ups meet publishers
    Presentations by the winners of the first Opennews.hack Asia Including back-linking writing app called I.N.T.E.R.N. which stands for Immediate News Trends, Editorials and Research Notes; an app titled ‘Neak’, which aims to be an e-bay for citizen journalists with its speedy, easy-to-upload interface; Fessup, a one-stop platform for rumours, gossip and social media confessions with features a topic blaster for journalists and companies seeking views and opinions.

     

    What newspapers can learn from startups
    Ubiquitous connectivity has disrupted traditional media and turned newspapers into the new startups. Gain insights and learnings on how a Malaysian tech startup expands into 4 countries and achieves 500,000 app download in under 18 months.
    Cheryl Goh, Regional Marketing Head, MyTeksi, Malaysia 

  • 16:00
    Developing new revenue streams

    Alternative revenue streams top most publishers’ agendas. Many are venturing into e-commerce, mergers and acquisitions, or B2B activities. Discover new sources of income from content, advertising, and new services.

     

    Washington Post + Amazon = ?
    How Amazon has reinvented retail on digital, by ferociously maintaining some of the old principles while dramatically reinventing others. This is exactly the same process that most newspapers are failing to undergo in the last decade.  What can newspapers learn from Amazon? Can a smart synergy between the two create new revenue models for journalism? 
    Grig Davidovitz, CEO, RGB Media, Romania

     

    The SPH doctrine of digital monetization
    Fulfilling the call of its mantra "IDEATE, INVESTIGATE, INITIATE", SPH's Marketing Division has always taken the high road to constantly break beyond the confines of the box to bring fresh and innovative business models to the digital table. From the lowest hanging fruit considerations through to the highest grade of revenue fodder, SPH's foray into this realm encompasses everything from business acquisitions to big data, from content marketing to collaborative partnerships - and with change management as the central success driver of it all.

    Geoff Tan, Senior VP, Head of Strategic Marketing, SPH, Singapore

Contact information

Programme

Speakers

  • Alan Soon
    Head of Audience & Managing Editor, Southeast Asia, Yahoo!
  • Mal Dale
    General Manager, The Readership Works, Australia
  • sue brooks
    Sue Brooks
    Director of Video Transformation, Associated Press
  • Phalgun Raju
    Vice President & General Manager of the Japan, Asia Pacific Brand Business, InMobi, Singapore
  • Adam Najberg
    Asia Digital Editor, The Wall Street Journal, HongKong
  • Naoki Onodera
    Manager, Digital Publishing Office, Publishing Division, The Mainichi Newspapers, Japan
  • Parin Mehta
    Strategic Partner Lead, Google
  • Kien M. Lee
    Founder and Managing Director, SENATUS.NET, Singapore
  • Anjali Kapoor
    Director, Digital News Strategy, The Globe and Mail, Canada
  • Audra Martin, Vicepresident, Advertising and Operations, Economist Digital
    Audra Martin
    Vicepresident, Advertising and Operations, Economist Digital, UK
  • Maria Ronson
    Vice President of Sales for Asia, Associated Press, Hong Kong
  • Geoff Tan
    Senior Vice President, Head - Strategic Marketing, Singapore Press Holdings, Singapore
  • Joachim Schmaltz
    Vice President Asia, Reuters Media, Hong Kong
  • Sachin Gopalan
    CEO, Berita Satu Media Holdings, Indonesia
  • Dan Sloan
    Editor-in-Chief, Nissan Global Media Center, Nissan Motor Co., Yokohama
  • Thomas Jacob
    COO, WAN-IFRA
  • Todd Forest
    Executive Producer Asia Pacific, Microsoft Online Media and Publishing, Singapore
  • Graham Hinchly
    Engineering Manager FT Labs, FT, UK
  • Byron Perry
    Founder and Managing Director, Coconuts Media, Thailand
  • Cheryl Goh
    Regional Marketing Vice President, GrabTaxi, Malaysia
  • Eamonn Byrne, Business Director, The Byrne Partnership Ltd, UK
    Eamonn Byrne
    Business Director, The Byrne Partnership Ltd, UK
  • Vincent Camara
    Regional Director APAC, Socialbakers.com, Singapore
  • Warren Fernandez
    Editor, The Straits Times, Singapore Press Holdings
  • James Cadman
    Head of Tablet Editions, Metro, UK
  • Andrew Holden, Editor-in-Chief, The Age, Australia
    Andrew Holden
    Editor-in-Chief, The Age, Australia
  • Christina Lo Man Ki
    Deputy Editor-in-Chief, Apple Daily, Hong Kong
  • Cheryl Cheng
    General Manager, PHD, Malaysia
  • Philip Golingai
    Editor, The Star Online, Malaysia
  • Grig Davidovitz
    CEO, RGB Media Inc, Israel

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