World Association of Newspapers and News Publishers


Digital Media Asia 2013

Visual

Title

Digital Media Asia 2013

Date and Location

  • 12 Nov 2013 - 14 Nov 2013
    Kuala Lumpur
    Malaysia

Partner and Sponsors

Sponsors

Media Partners

Programme

Tuesday, 12. November 2013

  • 9:30
    The new face of newsrooms in the digital era

    Whether they are small local news outlets or well-known international brands, newcomers are re-inventing the news business online. From the way they gather the news to their sites’ design and their ad serving techniques, Buzzfeed and its likes are changing the rules of the game.

     

    Transforming the newsroom 
    What can traditional media in their transition to digital learn from the success of new online pure-players? SPH's flagship newspaper share its experience on its way to a full newsroom integration.
    Warren Fernandez, Editor, The Straits Times, Singapore

     

    The new journalistic long tail
    Launched in 2012, The Times of Israel has quickly become one of the major players covering the Middle East in English, with 2 million unique users monthly. A prime reason for this success is the creation of a thriving blog platform that includes more than 1,000 bloggers.
    Grig Davidovitz, CEO, RGB Media, Romania 

  • 11:00
    The evolution of paid content

    More than 50% of U.S. newspapers now charge for some of their online content. In Asia Pacific, even print-centric emerging markets are making their first attempts at online content monetization while on more mature markets, metered paywalls become the norm.

     

    Paid for Digital Content
    More and more news media companies have been introducing online paywalls, hoping to bring in much needed revenue. Discover a variety of concepts, strategies and lessons learned from implementations around the world.
    Thomas Jacob, COO, WAN-IFRA

     

    Implementing a metered paywall
    The metered paywall is the most successful and most widely implemented model worldwide for charging for online content. How to define and fine-tune the paywall? How to convince users to register and subscribe?
    Andrew Holden, Editor In Chief, The Age, Australia

     

    Where premium could be optimum
    In markets where broadband penetration is still low and where only a relatively small elite might be willing to pay for very specific online content, the premium model could be the best strategy.
    Sachin Gopalan, CEO, Beritasatu Media Holdings, Indonesia

  • 14:00
    Mapping the latest social media trends

    The social media world is evolving at the speed of light. News media must comprehend and embrace the latest platforms in order to engage their younger readers, improve their news gathering, and identify new monetization opportunities.

     

    New trends and best practices in social media
    This presentation will review the latest trends in social media and give insights on how to thrive on this media platform. From the emergence of hyper-local social networking to the importance of visual marketing, ROI and analytics.
    Kiruba Shankar, CEO, BusinessBlogging, India

     

    Social media as a news distribution channel
    A winner of Gold (2010) and Silver (2012) in Best in Online Media at the Asian Digital Media Awards, SENATUS (www.senatus.net) currently has more than 760,000 fans on Facebook and more than 30,000 influencers in the social network. Insights on how to curate content, build readership and improve engagement on Facebook and other platforms.
    Kien M. Lee, Founder & MD, SENATUS, Singapore

     

     Successful media on social networks
    Socialbakers.com is a global social media and digital analytics company with customers in 75 countries.  This session will benchmark the effectiveness of Asian media companies social marketing campaigns across all major networks, such as Twitter, Facebook, YouTube, LinkedIn...
    Vincent Camara, Regional Director APAC, Socialbakers.com, Singapore

     

    Which social networks are worth your time?
    Social networks are a dime a dozen these days, but which ones are waxing in importance and which ones are waning? Most importantly, which ones are worth your time as a publisher? Coconuts grew from a local Bangkok blog to a network of city websites with nearly 500,000 monthly uniques, and we don't plan on stopping growing any time soon. Find out how we built this readership by aggressively embracing social media and without paying much attention to SEO.
    Byron Perry, Managing Director, Coconuts Media, Thailand 

  • 16:00
    Value transfer in digital publishing

    Content aggregators, search engines, social media networks and powerful advanced analytics have brought about disruptive changes in the publishing ecosystem. As a publisher, how do you react to the disintermediation of your digital value?

     

    Where will the next disruptions come from?
    A conversation between publishers and key industry players such as Google, Yahoo! or Microsoft about technology, innovation and the next changes to be expected.

    Moderator: Adam Najberg, Asia Digital Editor, The Wall Street Journal, HK
    Panellists: Alan Soon, Head of Audience and Managing Editor SEA, Yahoo! ;  Todd Forest, Executive Producer Asia, Microsoft Online Media & Publishing; Parin Mehta, Strategic Partner Lead SEA, Google.
     

    Content, corporates and cooperation....and news!
    Brands and news agencies are both partnering and competing with media companies. They play an important role in the movement towards branded content and increased customer engagement.
    Joachim Schmaltz, VP Asia, Reuters Media, Hong Kong
    Dan Sloan, Editor in Chief, Nissan Global Media Centre, Japan 

Wednesday, 13. November 2013

  • 9:30
    Embracing mobile-first

    Beyond mobile design, this session will present key strategies for re-aligning and re-organizing your newsroom according to mobile-first principles.

     

    Latest trends in mobile publishing and advertising
    Experts from all industries converge in saying that the future will be mobile, both on emerging and mature markets. What are the leading and emerging technologies to follow? What impact will new devices and consumption trends have on content production and advertising?
    Speaker to be confirmed

     

    Mobile and the newsroom
    Case study from a mobile savvy traditional news organisation in North America. Strategic guidelines and how to implement them in a conservative newsroom. Clear tactics you can apply immediately to take advantage of shifting consumer reading habits.
    Anjali Kapoor, Director, Digital News Strategy, The Globe & Mail, Canada 

     

    Increasing reach and revenues through mobile devices
    The Philippines enjoy one of the world's highest mobile penetration.The Philippine Daily Inquirer has developed innovative mobile services and seducing tablet products for increasing its readership and monetization opportunities
    JV Rufino, Director of Mobile, Philippines Daily Inquirer, The Philippines

  • 11:00
    New ways to increase mobile revenue

    Although mobile has huge growth potential, the revenues that news publishers can draw from this channel are still relatively modest. However, there are several proven ways for content producers to optimize their revenues from the mobile channel.

     

    Ensure a positive user experience
    Is the hype of HTML5 already fading away, or is it on the contrary gaining ground? What are the killer features that can retain users? What are the pitfalls to avoid?
    Graham Hinchly, Engineering Manager for the FT Web App, UK

     

    How to optimize your e-publishing offerings
    Carefully crafted bundling offers of different media platforms can have a strong impact on conversion rates and subscription revenues.
    Speaker to be confirmed

  • 14:00
    Best practices in tablet publishing

    The first few years of trials with tablet apps have redefined the e-publishing ecosystem, and it will only get better. Learn what steps app innovators are taking to scale their publishing offerings. Find out first-hand about the services you should expand in order to capture new readers and advertising customers.

     

    Case study from Japan
    Until recently, Japanese publishers were sceptical about tablets and e-newspaper in general. However, in recent months, key publishers have changed their strategy. What were the key factors driving this change?
    Naoki Onodera, Head of Digital Publications Office, Mainichi Shimbun, Japan 

     

    Case study from Europe
    Publishers on mature markets have learnt how to multipurpose their content for developing attractive suites of mobile products. Long-form multimedia journalism such as the NYT’s Snow Fall is an exciting product that unleashes the full potential of tablet apps. But cheaper and leaner services can also meet great audience success.
    James Cadman, Head of Tablet Editions, Metro, UK

  • 16:00
    The digital advertising revolution

    News media advertising executives will find in this session an essential checklist for creating a powerful and sustainable mobile commercial strategy. How to cope with search engines’ hegemony on digital advertising? Case studies to benchmark your own results.

     

    The power of advertising alliances
    In several markets, media groups have joined forces to create digital advertising alliances. What are the key factors of success? What are the benefits of the alliance model? How to monitor sales channel conflicts? How to fight data leakage?
    Phalgun Raju, VP & General Manager India, SEA, HK & Taiwan, InMobi, Singapore

     

    Advanced ad inventory yield management
    The Economist is a digital advertising pioneer. Discover their most innovative techniques for making the most of their digital inventory.
    Audra Martin, VP Advertising, The Economist Digital, UK 

     

    Selling print media and their digital channels
    How newspaper companies that best perform online structure and train their sales team in order to optimize the different channels in their media portfolio.
    Eamonn Byrne, Business Director, The Byrne Partnership, UK

Thursday, 14. November 2013

  • 9:30
    Monetizing online video

    While YouTube may soon start to charge monthly fees for some of its channels, media companies with a pay-walled website such as the New York Times grant unlimited access to their online video platforms. From ads to paid content, there is a wide range of possibilities for maximising the huge monetization potential of this new media channel.

     

    The new era for video news
    Is online video about to transform the Asian media landscape? How does online video consumption in Asia compare with Europe? Results of a recent study carried out in three key Asian markets and what it means to your video strategy.
    Maria Ronson, Vice President of Sales for Asia, Associated Press, Hong Kong
    Sue Brooks, Director of Video Transformation, Associated Press, UK

     

    Online video monetization best practices
    How to develop a rich offer of online video content and monetize it through contextual sponsorship, targeted preroll ads, long-form lounge video ads, full page interstitials, multichannel video ads and the like…
    Christina Lo Man Ki, Deputy Editor in Chief, Apple Daily, Hong Kong 

  • 11:00
    What can Big Data do for you?

    What are the challenges that news media companies face for gathering Big Data? How can multimedia groups create touch points across their content portfolio in order to gain customer insight and increase revenue per user?

     

    Using metrics to create flexible & efficient digital products
    Metro UK has relaunched its website with a renewed focus on mobile and emphasising on incremental changes - guided by data and goals - over rigid structure. Its global mobile daily audience has more than doubled since the launch and social referral traffic has gone up buy a factor of eight."
    James Cadman, Head of Tablet Editions, Metro, UK

     

    Embracing Big Data
    What is “Big Data”, and what does it mean for publishers?  There is a lot of talk about data and its importance, but many publishers still find it hard to understand how the shift towards data will affect them.  Why should publishers take notice, and why should they act now?  How will the rise of  ‘Big Data’ enable publishers to prepare their business for the future, improve monetization, and ultimately drive revenues?
    Mathew Ward, Managing Director - APAC, Lotame Solutions, Inc., Singapore

     

    Building insights and Innovation into Print and Digital Measurement
    The recently-implemented Enhanced Media Metrics Australia (emma) is one of the world’s most advanced crossplatform audience insight surveys. Learn how it was built and implemented.
    Mal Dale, Managing Director, The ReadershipWorks, Australia

  • 14:00
    Integrating disruptive technology in the news business

    Technology must be placed at the heart of content creation and monetization. While some media experts favor giving a central role to programmers inside the newsroom, other prefer developing synergy between their editorial and advertising departments and young start-ups.

     

    Start-ups meet publishers
    Presentations by the winners of the first Opennews.hack Asia Including back-linking writing app called I.N.T.E.R.N. which stands for Immediate News Trends, Editorials and Research Notes; an app titled ‘Neak’, which aims to be an e-bay for citizen journalists with its speedy, easy-to-upload interface; Fessup, a one-stop platform for rumours, gossip and social media confessions with features a topic blaster for journalists and companies seeking views and opinions.

     

    What newspapers can learn from startups
    Ubiquitous connectivity has disrupted traditional media and turned newspapers into the new startups. Gain insights and learnings on how a Malaysian tech startup expands into 4 countries and achieves 500,000 app download in under 18 months.
    Cheryl Goh, Regional Marketing Head, MyTeksi, Malaysia 

  • 16:00
    Developing new revenue streams

    Alternative revenue streams top most publishers’ agendas. Many are venturing into e-commerce, mergers and acquisitions, or B2B activities. Discover new sources of income from content, advertising, and new services.

     

    Washington Post + Amazon = ?
    How Amazon has reinvented retail on digital, by ferociously maintaining some of the old principles while dramatically reinventing others. This is exactly the same process that most newspapers are failing to undergo in the last decade.  What can newspapers learn from Amazon? Can a smart synergy between the two create new revenue models for journalism? 
    Grig Davidovitz, CEO, RGB Media, Romania

     

    The SPH doctrine of digital monetization
    Fulfilling the call of its mantra "IDEATE, INVESTIGATE, INITIATE", SPH's Marketing Division has always taken the high road to constantly break beyond the confines of the box to bring fresh and innovative business models to the digital table. From the lowest hanging fruit considerations through to the highest grade of revenue fodder, SPH's foray into this realm encompasses everything from business acquisitions to big data, from content marketing to collaborative partnerships - and with change management as the central success driver of it all.

    Geoff Tan, Senior VP, Head of Strategic Marketing, SPH, Singapore

Contact information

Programme

Speakers

  • Joachim Schmaltz
    Vice President Asia, Reuters Media, Hong Kong
  • Parin Mehta
    Strategic Partner Lead, Google
  • Anjali Kapoor
    Director, Digital News Strategy, The Globe and Mail, Canada
  • Philip Golingai
    Editor, The Star Online, Malaysia
  • Dan Sloan
    Editor-in-Chief, Nissan Global Media Center, Nissan Motor Co., Yokohama
  • Sachin Gopalan
    CEO, Berita Satu Media Holdings, Indonesia
  • Todd Forest
    Executive Producer Asia Pacific, Microsoft Online Media and Publishing, Singapore
  • Phalgun Raju
    Vice President & General Manager of the Japan, Asia Pacific Brand Business, InMobi, Singapore
  • Alan Soon
    Head of Audience & Managing Editor, Southeast Asia, Yahoo!
  • James Cadman
    Head of Tablet Editions, Metro, UK
  • Kien M. Lee
    Founder and Managing Director, SENATUS.NET, Singapore
  • Mal Dale
    General Manager, The Readership Works, Australia
  • Vincent Camara
    Regional Director APAC, Socialbakers.com, Singapore
  • Christina Lo Man Ki
    Deputy Editor-in-Chief, Apple Daily, Hong Kong
  • Cheryl Goh
    Regional Marketing Vice President, GrabTaxi, Malaysia
  • Andrew Holden, Editor-in-Chief, The Age, Australia
    Andrew Holden
    Editor-in-Chief, The Age, Australia
  • Cheryl Cheng
    General Manager, PHD, Malaysia
  • Adam Najberg
    Asia Digital Editor, The Wall Street Journal, HongKong
  • Audra Martin, Vicepresident, Advertising and Operations, Economist Digital
    Audra Martin
    Vicepresident, Advertising and Operations, Economist Digital, UK
  • Naoki Onodera
    Manager, Digital Publishing Office, Publishing Division, The Mainichi Newspapers, Japan
  • Graham Hinchly
    Engineering Manager FT Labs, FT, UK
  • Eamonn Byrne, Business Director, The Byrne Partnership Ltd, UK
    Eamonn Byrne
    Business Director, The Byrne Partnership Ltd, UK
  • Byron Perry
    Founder and Managing Director, Coconuts Media, Thailand
  • sue brooks
    Sue Brooks
    Director of Video Transformation, Associated Press
  • Maria Ronson
    Vice President of Sales for Asia, Associated Press, Hong Kong
  • Geoff Tan
    Senior Vice President, Head - Strategic Marketing, Singapore Press Holdings, Singapore
  • Warren Fernandez
    Editor, The Straits Times, Singapore Press Holdings
  • Thomas Jacob
    COO, WAN-IFRA
  • Grig Davidovitz
    CEO, RGB Media Inc, Israel

Partner and Sponsors

Exhibitors