World Association of Newspapers and News Publishers


Digital Media Asia 2013

Visual

Title

Digital Media Asia 2013

Date and Location

  • 12 Nov 2013 - 14 Nov 2013
    Kuala Lumpur
    Malaysia

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Sponsors

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Information

  • Turning Article Pages into Homepages

     

    As more users access content sites directly via article pages, coming from social media or search engines, these pages have to change. First, they should maximize the traffic potential from search engines and social media. Second, they should work as “mini-homepages”, leveraging the first encounter with the user. 

    Main aspects covered: Journalistic SEO – information architecture, headlines, best practices; Journalistic SMO – creating a “two way bridge” between content websites and social media; Using content as a marketing agent; Turning landing pages into homepages; What's next - answering the most important question of the user.

     

    Deliverables

    After this workshop participants will be able to:

    • Describe different ways users approach content sites today. 
    • Plan article pages that leverage their potential as landing pages. 
    • Describe different options and best practices in offering next steps for users. 
    • Plan article pages that maximize the SEO potential.
    • Write content that maximizes the SEO potential. 
    • Plan article pages that fulfill their social media potential.
    • Describe best practices in turning articles into “marketing agents” on social media. 

     

    Workshop leader

    Grig DavidovitzGrig DavidovitzGrig Davidovitz, CEO, RGB Media Inc. Grig is a consultant specialised in developing journalism in the new media age. His areas of expertise are news design and usability, online revenue models and newsroom structure. His clients include newspapers and magazines in the US and Europe. Prior to that, he was the Editor in Chief of Israel's Haaretz websites, also responsible for the strategic development of the digital platforms.

Contact information

Programme

Speakers

  • Maria Ronson
    Vice President of Sales for Asia, Associated Press, Hong Kong
  • Kien M. Lee
    Founder and Managing Director, SENATUS.NET, Singapore
  • Parin Mehta
    Strategic Partner Lead, Google
  • Vincent Camara
    Regional Director APAC, Socialbakers.com, Singapore
  • Cheryl Goh
    Regional Marketing Vice President, GrabTaxi, Malaysia
  • Adam Najberg
    Asia Digital Editor, The Wall Street Journal, HongKong
  • Geoff Tan
    Senior Vice President, Head - Strategic Marketing, Singapore Press Holdings, Singapore
  • Joachim Schmaltz
    Vice President Asia, Reuters Media, Hong Kong
  • Dan Sloan
    Editor-in-Chief, Nissan Global Media Center, Nissan Motor Co., Yokohama
  • Alan Soon
    Head of Audience & Managing Editor, Southeast Asia, Yahoo!
  • Byron Perry
    Founder and Managing Director, Coconuts Media, Thailand
  • Phalgun Raju
    Vice President & General Manager of the Japan, Asia Pacific Brand Business, InMobi, Singapore
  • Christina Lo Man Ki
    Deputy Editor-in-Chief, Apple Daily, Hong Kong
  • Grig Davidovitz
    CEO, RGB Media Inc, Israel
  • Sachin Gopalan
    CEO, Berita Satu Media Holdings, Indonesia
  • Todd Forest
    Executive Producer Asia Pacific, Microsoft Online Media and Publishing, Singapore
  • Andrew Holden, Editor-in-Chief, The Age, Australia
    Andrew Holden
    Editor-in-Chief, The Age, Australia
  • sue brooks
    Sue Brooks
    Director of Video Transformation, Associated Press
  • Cheryl Cheng
    General Manager, PHD, Malaysia
  • Philip Golingai
    Editor, The Star Online, Malaysia
  • Eamonn Byrne, Business Director, The Byrne Partnership Ltd, UK
    Eamonn Byrne
    Business Director, The Byrne Partnership Ltd, UK
  • Warren Fernandez
    Editor, The Straits Times, Singapore Press Holdings
  • Mal Dale
    General Manager, The Readership Works, Australia
  • James Cadman
    Head of Tablet Editions, Metro, UK
  • Audra Martin, Vicepresident, Advertising and Operations, Economist Digital
    Audra Martin
    Vicepresident, Advertising and Operations, Economist Digital, UK
  • Naoki Onodera
    Manager, Digital Publishing Office, Publishing Division, The Mainichi Newspapers, Japan
  • Graham Hinchly
    Engineering Manager FT Labs, FT, UK
  • Anjali Kapoor
    Director, Digital News Strategy, The Globe and Mail, Canada
  • Thomas Jacob
    COO, WAN-IFRA

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Exhibitors