World Association of Newspapers and News Publishers

66th World Newspaper Congress · 21st World Editors Forum · 24th World Advertising Forum


66th World Newspaper Congress · 21st World Editors Forum · 24th World Advertising Forum


World Newspaper Congress 2014 Torino


Sunday, 8. June 2014

  • 15:00

    Learn how to better equip your journalists with affordable tools and technology that brings digital storytelling to the forefront of your newsroom capabilities. See how even small budgets and limited resources can produce engaging and innovative data journalism.

    Pre-event registration is essential for this event as seats are limited.
    If you are interested in registering, please email:

    Investigative Journalist, OpenData Advocate and Entrepreneur, South Africa

  • 15:00
    Lingotto Congress Center

    Threats to press freedom from within established democracies.

  • 19:30
    Automobile Museum

    The function will take place in the Automobile Museum, which showcases some of the most beautiful cars ever produced.
    The Museum won the Award for Architecture in 2011, and recently ranked 35 in The Times must-see museums. At the welcome cocktail, you will be taken on a journey through the classics of the Italian aperitivo, complete with live demonstrations.
    Dress code: casual/cocktail

    Buses leave from Lingotto Conference Centre at 19:30 (5 minute route)

Monday, 9. June 2014

Tuesday, 10. June 2014

  • 8:00
    Lingotto Congress Center
  • 9:00
    Lingotto Congress Center

    Though digital audiences are growing at a faster rate than print sales are declining, digital revenues are not keeping pace. News organisations must therefore change their strategies and focus on alternative revenue streams, which often involves organisational and operational practices more familiar to pure digital players than legacy publishing businesses. This session examines digital and legacy integration, multiplatform transformation, new product development, new talent management and more.

    Program Director, CBS Executive, Denmark

    President, Deseret Digital Media, USA

    Founder and CEO, Schibsted Payment AS, Norway

    Principal, Roland Berger Strategy Consultants, France

    Chief Digital Officer, RCS MediaGroup, Italy

  • 9:00
    Lingotto Congress Center

    How to retool your newsroom so that it’s in sync with your audience. We highlight tools and innovative changes you can make to better manage staff, drive innovation and exploit opportunities in video and on social media platforms.

    Professor of Professional Practice; Co-Director, Media, Economics and Entrepreneurship; Director, Future of Journalism at the Annenberg Innovation Lab, USA

    Editor-in-Chief, USA Today, USA

    Managing Editor of, UK

    Professor and Head of Journalism, City University, UK

  • 9:00
    Lingotto Congress Center

    Part 1: The Power of People: Innovative training and management

    How revamping the sales organisation, its talent pool, practices and workflow can 

    How revamping the sales organisation, its talent pool, practices and workflow can really boost revenues in print and digital. Topics and cases will include:

    How to set up powerful, fully competitor capable, integrated media sales teams

    The purpose of commission and bonus as directional devices

    The psychology of the sales team and how to exploit it fully

    What clients want – Results of the WAN-IFRA global survey

    Executive Vice President of Sales and Sales Development, Digital First Media, USA

    Director, MSQ ltd, Ireland

    Managing Director Regional Media, NASA (National Advertising Sales Agency), UK

  • 9:30
    Lingotto Conference Centre

    A discussion from the international perspective on the intellectual property debate. The University of Torino will participate with a presentation that will compare copyright norms and contractual practices related to press in different countries, with a focus on fair uses.

  • 10:30
    Lingotto Congress Center
  • 11:00
    Lingotto Congress Center

    Strategy and tools for independent mid-size news organisations and those under severe market pressure. How to prosper when advantages are fleeting.

    Group General Manager, Polaris Media, Australia

    Chief Digital Officer, KURIER, Austria

    Publisher, De Correspondent, Netherlands

    CEO and Editor-In-Chief, Dagsavisen, Norway

  • 11:00
    Lingotto Congress Center

    The emergence of the role of chief content officer challenges the traditional editorial hierarchy and underlines the shift in attention from reportage to “content”. What are the consequences for you as editor? Do you have what it takes to drive continuous digital transformation and innovation while still producing compelling, high-value journalism? Are the mix of audience-focused and cash-strapped newsrooms undermining the contribution of newspapers to society? Leadership tips from those at the coal-face.

    Dean of Media and Communications, Temple University, Philadelphia, USA

    Editor-in-Chief and Chief Content Officer, The Telegraph, UK

    Editor-in-Chief, La Stampa, Italy

    Bradlee Professor of Government and the Press, Harvard University’s John F. Kennedy School of Government, USA

    Group Editorial Director, Nation Media Group, Kenya

  • 11:00
    Lingotto Congress Center

    President, Osservatorio Permanente Giovani-Editori, Italy

  • 11:00
    Lingotto Congress Center

    Part 2: Essential Product and Process Development for 2015 

    Native Advertising:  A new beginning for the content creating relationship in modern news organisations as legacy barriers are swept away and audiences and advertisers are demanding quality content. How to develop high yield, quality native advertising without compromising editorial standards.

    Deputy Publisher, New Media Projects Director, Russia Beyond The Healines published by Rossiyskaya Gazeta

    Editor-in-Chief, The Age, Australia

    VP International Le Figaro

    General Manager, Warum Verlag GmbH, Germany

  • 11:00
    Lingotto Conference Centre

    Defamation, right to be forgotten, privacy etc. In collaboration with the University of Torino, department of Law.

  • 12:30
    Lingotto Congress Center
  • 12:30
    Lingotto Congress Center

    Director, The Ethical Journalism Network

    Standards Editor and Deputy Managing Editor, Associated Press, USA

  • 12:30
    Lingotto Conference Centre

    Following the successful, inaugural meeting of small, medium and independent publishers in Bangkok in June last year, we again invite you to discuss, network, share opportunities and challenges and learn how your peers from across the globe operate at this special networking lunch.

    Group General Manager, Polaris Media, Australia

  • 14:00
    Lingotto Congress Center

    It is said that data is becoming “the new oil” in terms of revenue potential – but how can news organisations tap into it? By 2017, it is estimated that the Chief Marketing Officer will spend more on technology than the Chief Information Officer. It is time for CMOs and CIOs to start forging true, strategic partnerships to address shifting organizational and business roles. These new roles combine an understanding of data and the strategic use of analytics for better decision making, better performance and new products and revenue streams.

    President, Lamb Consulting, USA

    Senior Digital & Social Media Marketing Manager, Axel Springer Media Impact, Germany

    MD and Founder, Sensorberg -The iBeacon Platform, Germany

    President, Mather Economics, USA

    CEO, Technology & Operation at Yedioth group, Yedioth IT

  • 14:00
    Lingotto Congress Center

    Unprecedented cross border co-operation between journalists, editors and newspapers has enabled seismic investigations, data and skills sharing. The exposés of state-sponsored surveillance, global tax evasion and the private wealth of Chinese politicians are a few that mark this new chapter in global journalism. At the same time technology has changed the audience frontiers and language and territory are no longer barriers to entry. Even at the hyperlocal level there are newspapers tapping the benefits of global citizenship. How can you do the same?

    Director, Fellowships in Global Journalism Munk School of Global Affairs, University of Toronto, Canada

    Editor-in-Chief, and Deputy Editor of the Guardian News and Media, UK

    Editorial Director, Finegil-Gruppo Espresso

    Founder and Director, Knight Center for Journalism in the Americas and Professor of Journalism, Knight Chair, University of Texas, USA

    Head of Global Content, PRISA media, Spain

  • 14:00
    Lingotto Congress Center

    The always-on society is embracing video, mobile video is exploding and the tablet is bringing new forms and attracting serious advertiser investment. In this session we investigate the formats to use and how you can develop new revenues at both ends of the spectrum of production values. If your video department is one man and a camera, or commands stellar production budgets, both are relevant, fashionable, make money and make MOVIT revenues the hot new opportunity.

    Vice President, Marketing and Innovations, Newspaper Canada, Canada

    Senior Director, International Interactive Advertising Bureau, USA

    Commercial Director, VICE Media, Germany

    Deputy Chief Executive, Newsworks, UK

  • 15:30
    Lingotto Congress Center
  • 15:30
    Lingotto Conference Centre

    The Department of Management at the University of Torino presents their research project focussed on Italy that analyses print publishing as a system for the creation of value: its impact on the broader economy and jobs, its contribution to the culture industry.

  • 15:35
    Lingotto Congress Center

    Project Manager, European Journalism Centre, The Netherlands

    Founder and Editor, Regret the Error, Poynter Institute, USA / Director of content and product strategy, Spundge, USA

    Research Fellow, WAN-IFRA/Journalism Lecturer, University of Wollongong, Australia

    Caxton Professor of Journalism, University of the Witwatersrand, South Africa

  • 16:00
    Lingotto Congress Center

    Though video is not among the traditional competencies of newspaper companies, they are doing surprising well with the new medium, which is  increasing both audience and advertising opportunities. We know video matters: the number of online video ad impressions have exploded and savvy companies are taking advantage of the exponential growth of this new audience. Does this translate in real audience, engaged users and real money for publishers?
    What are the best ways to incorporate video into news publishing strategies?

    Director of Future Media, France Televisions, France

    Director of Journalism Research, Pew Research Center, USA

    General Manager of Media Licensing and Distribution, Bloomberg, USA

    Managing Director, Partner Business Solutions, Google SEEMEA, France

    Global Head of Video, The Wall Street Journal, USA

    Director of Television, Aftonbladet, Sweden

    Head of video, AFP, France

  • 16:00
    Lingotto Congress Center

    Part 1: New buying methods: What you must know to achieve success in 2014

    - Lessons from the new programmatic and predictive economy
    - Programmatic Buying and the automated trading advertising economy are impacting your digital revenue and yield. But as it transcends digital and broadcast, is print next? Is a fall in yield inevitable and how can you exploit the opportunities?

    Programmatic buying – what it is, what it does, and what it means for your advertising sales business
    How to avoid losing yield in an automated trading world

    Programmatic buying: a future or the latest transient fashion?

    The role of the media auditor and how the auditors you never see dictate the price of your advertising inventory in print, digital and broadcast.


    Chief Revenue Officer, La Place Media, France

    Head of Platform EMEA, VivaKi, UK

    Revenue Director at Guardian News & Media, UK

  • 16:50
    Lingotto Congress Center

    How can you keep your sports coverage competitive in the face of multi screen competition? Broadcasters, specialist sports websites, bloggers and commentators on social media are all vying for sports fans’ attention. What future awaits your sports pages? The UK’s top selling newspaper is leading the way with its football coverage. Find out what role technology is playing in keeping news agencies and their clients at the forefront of sports coverage. See how the Oscar Pistorius story redefined the media landscape in South Africa.

    Consultant. Past Editor, Toronto Star, Canada

    Editor, The Sun, News UK

    Global Editor-in-Chief, AFP, France

    Editor in Chief, Gazzetta dello Sport, Italy

  • 19:30
    Royal Venaria

    Sponsored by Mediaspectrum and La Stampa
    The gala dinner takes place at Venaria Castle, the most glorious of the many Royal Residences that surround the city and is the fifth most visited monument in Italy.

    Royal Venaria is a grand estate just outside Torino, a natural and architectural masterpiece that was declared a World Heritage site by UNESCO in 1997.
    Its 80,000 square meters, surrounded by 50 hectares of gardens, sits adjacent to the 17th century village of Venaria. The monumental palace boasts some of the finest examples of universal Baroque: the imposing complex of the 18th century Juvarra Stables, the sumptuous  decorations and the spectacular Fountain of the Stag in the Court of Honour, and the 2,000 meter-long permanent display devoted to the House of Savoy.

    Thanks to Compagnia di San Paolo, the grand park of the Reggia di Venaria will come alive with a group of Cirko Vertigo artists, located in various performance areas where they will showcase a rich variety of circus techniques and highly poetic images.
    The dinner will be held in the Great Gallery of Diana, a baroque masterpiece of architect Filippo Juvarra.

    Dress code: Lounge suit, evening wear/traditional dress

    Buses leave from Lingotto at 18:45 (45 minute route)

Wednesday, 11. June 2014

  • 9:00
    Lingotto Congress Center

    Mobile is not just a new design or distribution channel, but a fundamentally different business with new competitors. If the next big shift is indeed mainly mobile, shouldn't it be your focus? What are the best examples of news organizations' mobile efforts including coverage, social marketing, metrics, culture change? How do you balance profitable but challenged physical distribution  channels with the surge in mobile usage?

    VP Europe, News Republic, France

    CEO, Digital First Media, USA

    CEO, LS Distribution, Lagardère Services, France

    Board Director of Digital Business and International Affairs, The Asahi Shimbun, Japan

    Digital Editor, Dagbladet/DB Medialab, Norway

    President, Starcom Mediavest Group France, Belgium and the Netherlands

  • 9:00
    Lingotto Congress Center

    The space where journalism and technology meet is an increasingly important domain for newsrooms. Video and the interactive packages that blend words, images and social media are key to keeping people, particularly younger audiences, online for longer. This session highlights pioneering efforts of the New York Times and Vice News and gives an overview of video strategies being employed by top newspapers.

    Social media editor for Europe, Middle East and Africa, Wall Street Journal, USA

    Associate Managing Editor for Digital Strategy, The New York Times, USA

    Editor-in-Chief, Vice News, USA

    Head of video, AFP, France

  • 9:00
    Lingotto Congress Center

Part 2: New ways to measure Advertising Performance and the impact on your sales effectiveness

    Prove it! Advertisers large and small increasingly demand proof of value from media, including local legacy super brands that until now could rely on historic brand values to sell advertising. How can your sales force demonstrate value and what tools will you need in a hyper-competitive advertising market of the near future?

    Dan Green, Head of Strategic Partnerships, Communications, Bill & Melinda Gates Foundation, US

    Managing Director, ARC, Omnicom Media Group, UK

    Vice-President / Founder, RAM Research and Analysis of Media, Sweden

    Chief Executive, The Newspaper Works

    Business Director, Ebiquity Effectiveness

    Director of Advertising Strategy, News UK Commercial, UK

  • 10:30
    Lingotto Congress Center

    Editors have a strong interest in protecting the privacy of their reporters and their sources. Guardian Editor Alan Rusbridger recently asked whether there is any future for journalism based on confidential sources. Are there “work-arounds” that can preserve the integrity and independence of the profession, particularly in regard to safe-guarding sources? Is it cost-effective to fight the erosion of privacy protection through newsroom cybersecurity? What prospect is there to engage with states, nationally and internationally, to ensure that surveillance has boundaries, is transparent, has independent oversight and recourse, and also that there is protection for whistle-blowers?

    Research Fellow, WAN-IFRA/Journalism Lecturer, University of Wollongong, Australia

    Director for Freedom of Expression and Media Development, UNESCO, Paris, France

  • 11:00
    Lingotto Congress Center
  • 11:20
    “RCS: we write the future, every day”
    Lingotto Congress Center

    CEO, RCS MediaGroup, Italy

  • 11:35
    Lingotto Congress Center

     The annual presentation of the Innovations in Newspapers World report, prepared for WAN-IFRA by the team from Innovation Media Consulting, is always one of the highlights of the Congress. The presentation will be illustrated with case studies from all over the world.

    Partner, Innovation International Media Consulting Group, UK

    Director and Consultant, Innovation International Media Consulting Group, UK

    Consultant, INNOVATION International Media Consulting Group

  • 12:20
    Lingotto Congress Center

    Chairman, Gruppo Editoriale L'Espresso, Italy

  • 12:35
    Lingotto Congress Center

    Even in a highly competitive business like news publishing, “co-opetition” in strategic business areas – cooperating with competitors – is worth exploring to reduce costs, create synergies, and reduce risk in new markets. It’s a matter of winning together or losing it together. Where can we consolidate our efforts? What are the priorities and how can we make a difference with ambitious  collaborative practices?

    Chief Executive Officer, WAN-IFRA, France

    President and CEO, Newspaper Association of America, USA

    Professor of Practice, Innovation Management, Aalto Business University, Finland

    CEO of CCM Benchmark Group

  • 13:30
    Lingotto Congress Center

Date and Location

  • 09 Jun 2014 - 11 Jun 2014

Contact information



Stephen Fozard's picture

Stephen Fozard


2014-05-07 10:41


Partner and Sponsors








Partner and Sponsors