World Association of Newspapers and News Publishers

22nd World Newspaper Advertising Conference


22nd World Newspaper Advertising Conference in Prague


22nd World Newspaper Advertising Conference

Date and Location

  • 01 Mar 2012 - 02 Mar 2012
    Czech Republic



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    Wednesday, February 29


    18.00 Meet-and-Greet with participants and speakers

    • meeting in the hotel lobby at 18.00
    • downtown Prague walking tour
    • Be the guest of The Czech Publishers Association and enjoy typical Czech food and beer at the Pilsner brewery in the Municipal House




    Thursday, March 1, 2012


    8.45 Opening of registration, tea and coffee



    Welcome to the 22nd World Newspaper Advertising Conference



    SESSION 1: Status quo & trends

    Landscape session: the big ad trends in figures

    Eamonn Byrne, Managing Director, The Byrne Partnership Ltd., UK


    The changing nature of media

    Peter M. Zollman, AIM Group and Classified Intelligence, USA

    • It’s now about two-way communication, engagement, participation and targeting. Whether you focus on print, PC screens, mobile devices or other forms of media, you need to evolve quickly to meet the demands of your audiences. It’s a Facebook-Twitter-YouTube world. So newspaper companies are increasing their efforts to engage with audiences and advertisers in new ways, as the nature of news and advertising evolves every day. Peter M. Zollman of the AIM Group interactive-media consultancy will review how publishers are becoming “media companies,” and what you need to do to succeed.


    10.50 Coffee


    11.15 SESSION 2: The roots of newspaper advertising - Power of print

    Powerful print advertising strategies & campaigns

    Theo Blanco, VP Sales and Marketing, Uppsala Nya Tidning, Schweden


    “Re-Power” Print: new design, new ways of advertising!

    Devin Slater, Art Director, The Globe and Mail, Canada


    The best of print and online in a package: a cross media campaign

    The Geelong Advertiser, presented by Cheryl Newsom, Managing Director, inXcess Pty. Ltd., Australia


    12.45 Lunch


    14.00 SESSION 3: New variables in the equation - Tablet & mobile

    From Print to Mobile: The future of inserts

    Jeffrey Litvack, General Manager, Global Product Development, Associated Press, USA


    A Mobile experience

    Sharon Knitter, Senior Director of Mobile,, USA


    The business model and marketing approach behind a evening daily for tablets & e-readers

    Jakub Unger, Content Director, Centrum Holdings, Czech Republic


    Line Extension by Digitising - The Tablet In-App Advertising Case AUTO BILD

    Stefan Wiemann, Head of Creative Services, Axel Springer Media Impact, Germany


    16.00 coffee


    16.30 SESSION 4: 360° advertising - The newspaper as a full service agency

    Changing the package of what we offer to the customer and the way of thinking & selling

    Rolf Grummel, Sales Director Print & Online, Deister- und Weserzeitung, Germany


    Structure follows strategy: Process integration digital & print

    Anna Podkowińska, Revenue Director for the Internet Agora SA and Marek Tretyn, General Director of Advertising Sales, Agora group , Poland


    The transformation of a “Single Title single language publication company to a multi title, multi language, 360 degree multi media company

    Shailesh Gupta, Director Marketing, Jagran Prakashan Ltd, India


    18.00 Get-Together: Join us for a Czech evening!

    • Discuss the topics of the first conference day and network with colleagues from all over the world in a relaxed atmosphere at the Czech Get-Together.
    • Showtime! Be surprised and inspired by the magic of the Black Light Theater – typical Czech entertainment, performed exclusively for the participants of the World Newspaper Advertising Conference. A performance to remember and the perfect conclusion to the first conference day.


    Friday, March 2, 2012

    9.00 SESSION 5: No fear of big numbers - Measure and control your sales performance

    Soft measurements to optimize campaigns online: Thinking online, when acting online, so easy and still so tricky

    Halvard Kristiansen, Head of Behavioral targeting, Schibsted, Sweden


    A new pricing model for selling ads: extended currencies and rethinking the current print price models

    Helge Holbæk-Hanssen, Marketing Director, MBL Mediebedriftenes Landsforening, Norway


    Learn from a media agency: PPC (pay-per-click) targeted online media advertising

    Peter Oláš, Sales & Marketing Director, Europe, ETARGET, Slovakia 

    Time to Kick Up A Commotion and Get Emotional About Advertising or How to measure emotions

    Will Goodhand, "Juicy Evangelist", Brainjuicer, UK


    11.00 coffee


    11.30 SESSION 6: Relationship matters

    New business models: how to build new revenue streams from strong relations to advertisers by thinking outside the box

    Henrik Bruun, Manager of Loyalty and Relations, NORDJYSKE Medier, Denmark


    News providers & Social Media : Reach, engagement - and revenues?

    Constantine Kamaras, Vice Chairman, 24 Media, Greece


    Focus on new audiences: Our niche approach

    Rob Paterson, Group Managing Director, Friday Media Group, UK


    13.00 Lunch

    End of the 22nd World Newspaper Advertising Conference

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