World Association of News Publishers

Perrine Albrieux

Perrine Albrieux

Marketing and digital development Director – Groupe Télégramme, France

Perrine joined the Groupe Télégramme in 2012, as Group Marketing Director, where she is in charge of digital development. She is responsible for the digital revenues of head company Le Télégramme (local newspaper with a daily circulation of 210k and 5 million website visitors per month) and its advertising company Viamédia. She also contributes to the diversification strategy of the group on marketing topics and digital business models.

Previously Perrine was a strategy and marketing consultant with Capgemini Consulting and Ineum Consulting, assisting media and telecommunication companies in their digital development (strategic roadmap, market analysis & offer definition, project management, digital / social media strategy, web audience development, etc.).



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