World Association of News Publishers



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World Young Reader Prize champions for 2015 run the gamut from profit-making initiatives through experiments with new digital solutions to teaching about freedom of expression and about professional newsgathering, with a World Young Reader News Publisher of the year that does it all. Here's the full list of winners and the details of how they did it, plus the downloadable cases.





TEACHING FREEDOM - TOP PRIZE - France's news media for actions after Charlie Hebdo attacks (January 2015)

TEACHING FREEDOM - SILVER - Kids' News (Denmark) for special edition after Charlie Hebdo attacks in Paris (January 2015)

DIGITAL FIRST - TOP PRIZE - Heilbronner Stimme (Germany) for #4dez for an experimental mobile you-are-there World War II experience

DIGITAL FIRST - SILVER - Ilta Sanomat (Finland) for Kupla experiment in video news special reports by local young online celebrities


BRAND - TOP - SDZ (Germany) for Mini World Cup

BRAND - SILVER  Swedish Public Television (Sweden) for Lila Aktuellt Kollen interaction with youth audience

BRAND - SILVER - - The News Lens (Taiwan) for the combinatoin of Becoming Aces, Becoming Change and Special Reports initiatives

EDITORIAL - TOP PRIZE - Press4Kids (USA) for News-O-Matic app for children

EDITORIAL - TOP PRIZE- South China Morning Post (Hong Kong) for Young Post coverage of Occupy Central movement

EDITORIAL - TOP PRIZE - Yomiuri Shimbun (Japan) for Chukosei Shimbun  special edition and initiative targeting adolescents

ENDURING EXCELLENCE (Public Service) - TOP PRIZE Youth Ki Awaaz (India, since 2008) for its approach to taboo subjects

ENDURING EXCELLENCE (NIE) - SILVER -  Seattle Times  (USA, since 1992) for enduring and evolving news in education work.

ENDURING EXCELLENCE (Public Service) - SILVER - Clarin (Argentina, since 2001) for interactive news experience at the Children's Museum

ENDURING EXCELLENCE (NIE, since 1997) - SILVER - Philippine Daily Inquirer for Junior Snoops youth journalism initiative

ENDURING EXCELLENCE (Editorial) - SILVER - Mi Super Diario (Latin America, since 2003) for its editions in six countries

NEWS IN EDUCATION (NIE) - TOP PRIZE - Het Belang van Limburg (Belgium) for Newsquiz Reinvented

NEWS IN EDUCATION (NIE) - SILVER - St. Louis American (USA) for STEM (Science Technology, Enginerring Math)initiative targeting underprivileged groups.

NEWS IN EDUCATION (NIE)- SPECIAL MENTION -  United Daily News (Taiwan) for News Buzzer game

PUBLIC SERVICE - SILVER-Mathrubhumi (India) for Nanma volunteering initiative

PUBLIC SERVICE - SILVER- Malayala Manorama (India) for School Harvest Project

PUBLIC SERVICE - SILVER -  Straits Times (Singapore) for Idea Jam

PUBLIC SERVICE -SPECIAL MENTION - Daily Trust (Nigeria) for Train our Youth educational work with refugees

Winners received their awards and talked about their initiatives on 3 September in Mumbai, India, during the WAN-IFRA India conference that included a special session on strategies for youth engagement.

WHO HELPED - This year's awards were supported by the SitesAlive Foundation, the news in education initiative linked to the Vendee Globe sailing race (news in education category), CCI Europe, the Denmark-based editorial systems and innovation specialists (editorial category), and Eram Group, the multi-faceted business conglomerate operating in the Gulf region, India and Europe (public service category).




KOMPAS DAILY (Indonesia, 500 000 circ.)

WHAT THEY DID: Kompas Daily provides a sustained and committed effort to not only promote brand loyalty among young people but also to engage and teach about how to be a more civically active democratic citizens. The #TamboraChallenge asked students to submit pictures of nature and the mountains over Instagram to try to become part of  a live report team with four friends that would submitting pictures in real-time while hiking the mountain on the 200th anniversary itself while the Kompas newspaper simultaneously released a 12-part video series on the mountain. Also, they began an environmental conservation program called Mangrovetasi, designed to generate awareness of and increase planting of mangrove tree. In a Manganers program, they invited young students to the newspaper as interns, teaching them how to be a journalist and produce quality news. An Enervation project pitched different high-schools against each other in an energy saving competiton with each one coming up with new and innovative ways to curb energy consumption and pollution. The Cari Inspirasi initiative looked to boost youth readership by having them write opinion pieces and submit them to the newspaper, with the top picks being published in the next edition. Finally, a KompasJazz event recruited young readers to provide news coverage and photo journalism for the Jakarta International, "Java Jazz Festival."

WHAT THE JURY SAID: This organization does it all in engaging the young, starting with providing a quality platform so their voices can be heard while they learn the difference between professional journalism and other "content" by doing it themselves. They also do a great deal to encourage active citizenship, especially by adding some fun! We especially appreciated the extensive experimentation with social media.

Read the full story of Kompas Gramedia's 50 years of successful strategies by Gilles Demptos in Asia News Media Focus.





WHAT THEY DID: After the horrific attacks in January that began with the assassination of political cartoonists at the satirical weekly Charlie Hebdo, the news media in France went into high gear to help the public, especially the youngest members of that public, understand the freedom of expression roots and implications of the massacre and of the Je suis Charlie [I am Charlie] wave of solidarity that followed. 

The effort also benefited from the continuing and very strong news media partnership with the education ministry's media in education initiative (CLEMI) in this effort, especially in changing the theme of the 2015 Week of the Press and Media in Schools to concentrate on freedom of expression.

Click here to find out more about what they did.

WHAT THE JURY SAID: The French news media world and its education sector partners showed an unprecedented and historic show of solidarity and effective action around teaching about freedom of expression, freedom of the press and about why people should not be killed for doing this work.



BERLINSKE MEDIA KIDS' NEWS (Denmark, circ. 5000)

WHAT THEY DID: After surveying its readers to be sure to address their interests, Kids' News used its team of student and adult journalists to create a special edition after the Charlie Hebdo attacks. It featured a cover drawn by a cartoonist and six of the 24 pages dedicated to explaining why it happened and the significance of the attack, emphasizing freedom of speech and freedom of the press. The project included their first ever editorial, along with a timeline of events and quotes from important political leaders across the globe

WHAT THE JURY SAID: This was spot-on news for kids when they most needed it most -- after a traumatic event. They inspired thought and discussion by providing topics and questions for ongoing debate. We applaud the way they explained why the issues were important for everyone.



By definition, of course, most outstanding youth engagement initiatives are multiplatform. We honor here those that offer an innovative next step.


HEILBRONNER STIMME (Germany, circ. 80 000)

WHAT THEY DID: To test the capacities of and audience for the social media application WhatsApp, the staff retold the story of the WWII bombing of Heilbronn allowing users to follow a series of messages, pictures, videos and infographics that gave real-time updates of that day..

WHAT THE JURY SAID:  In "real time" except that it was 70 years later and as if it were live news unfolding. What a way to learn history! Technically and organisationally, this would be simple to do even for a small, local newspaper but the experience is really powerful due to use of live reports and real time interaction



ILTA SANOMAT (Finland, circ. 118 358)

WHAT THEY DID: They invited young online celebrities to read the news on YouTube broadcasts for a week.

WHAT THE JURY SAID: Congratulations for daring to be different and think of a novel way to engage youth in news in a way that encourages participation. The project proves that the youth news literacy and engagement challenge is more about the problem of old-fashioned format, language and hosts rather than the news itself.



This category is kindly supported by CCI Europe, the Denmark-based editorial systems and innovation specialists.


SOUTH CHINA MORNING POST YOUNG POST (Hong Kong, edition circ. 37 000)

WHAT THEY DID: Young Post reporters took to the streets using Twitter, Instagram and WhatsApp to report on the Occupy movement in Hong Kong known as Occupy Central. Followers on Twitter and Instagram increased by more than double and gathered enough attention and publicity to be blocked on mainland China.

WHAT THE JURY SAID: This is a good example of not only giving youth a voice in a highly political situation but also of how all media today need to report major new events: multimedia and social. It also, once again, bursts the myth that young people are not interested in serious news stories.


 PRESS4KIDS' NEWS-O-MATIC (USA, 100 000 active users)

WHAT THEY DID:This Brazilian-French start-up based in New York created News-O-Matic to provide children with highly interactive news in Spanish and English with the content written at three reading levels to appeal to specific ages. The app has been downloaded more than a million times since its launch in 2013. The editor receives a thousand messages and drawings from users each day.

WHAT THE JURY SAID: At last someone has done this! A very complete, interactive daily news app for children with the capacity to produce content in versions that's made right for different age levels and in two languages, plus an extensive program of engagement beyond the screen. Bravo!


WHAT THEY DID: Japan's leading news publisher (overall circ. 10 million) followed its special initiative for children with a new quest targeting teenagers. Delivered to schools and households every Friday morning, the paper acts as a bridge between their children’s newspaper and the regular edition paper. They developed the Yteen smartphone app to supplement the paper that asks students questions about the content as well as lets them ask advice from prominent public figures.  Results of the surveys and advice columns are posted in the next week's issue

WHAT THE JURY SAID: This project makes you wish you knew Japanese to be able to read this new magazine. It's a great proof once again that young people of different ages are very different people and one cannot reach them all with one product. Great app interaction, marketing plan and execution.


 >>> BRAND


SDZ - DRUCK UND MEDIEN (34 000 circ. and 3.3 million page views per month)

WHAT THEY DID: Two newspapers from Aalen, Schwäbische Post and Gmünder Tagespost newspapers teamed up to hold a Mini World Cup for students ages 8-12. Thirty-two different primary school classes from the area participated. Sponsors could offer different packages that would give them a greater presence in the newspaper leading up to the event and a physical presence at the matches. The event was educational and entertaining for the students as well as profitable for the newspaper.

WHAT THE JURY SAID: This initiative was fun and supported young people's interests and emotions in a way that also benefitted the publisher. Similar projects have been done before but this one adds some important, excellent touches, especially masterful planning and selling to make it profitable as well.




WHAT THEY DID: This national broadcaster developed the Lilla Aktuellt Kolle app for direct daily interaction with its youth news program audience, making them participants in content decisions.

THE JURY SAID: This is a very useful case study for news publishers and a project to watch on many fronts: developing an app for kids connected to a children's news show and getting their feedback about their lives and about the brand.





THE NEWS LENS (Taiwan, 5 million unique visitors)

News LensNews LensWHAT THEY DID: This two-year-old online news and analysis service leveraged its already strong relationship with young people by adding new, in-depth reports and organizing meaningful face-to-face encounters. "Becoming Aces" brought 30 Taiwanese "futurestars" under 30 to give tips and inspiration to plot the future and offer inspiration to even younger attendees. Similarly, a "Becoming Change" put the participants ages 18 to 25 to work thinking about how to do a start up, a company or balance their social and work lives after hearing from several veteran industry leaders. To better inform its constituency, News Lens strengthened its coverage of global issues with "Special Reports" on the Taiwan Sunflower Movement, ISIS adn Hong Kong's Occupy Centra.

WHAT THE JURY SAID: The combination of these initiatives shows both a commitment and ability to create a relevant brand by helping the young be inspired to make change, to learn from people just a bit older who have had success and to get in-depth analysis about what's going on.




YOUTH KI AWAAZ (India, 700,000- 1 million unique users, 2 million page-views a month)

WHAT THEY DID: Starting in 2008, this digital initiative has crowd-sourced content from young contributors and seeks to create social change by starting a dialogue on gender-based violence, free speech and other human rights issues. Individual personal testimonies, especially of usually taboo topics affecting women, have garnered up to half a million unique page views.

 WHAT THE JURY SAID: This is a good model how storytelling journalism can address society's taboo's, become viral content and trigger debate. Since 2008, they have tackled such difficult subjects, but these are exactly the subjects young people want to hear and talk about. A good lesson for news publishers.



The Seattle Times (USA, ave. daily circ. 274 000)

WHAT THEY DID: This program has managed to make a news in education program prosper where so many have died, largely thanks to creating strong partnerships, expanding the target groups and teacher audience through extensive face-to-face actions. The publisher provides educators free access to the Seattle Times Sunday e-edition as well as highly tailored lesson plans, sponsored curricula, educational articles, teacher guides and workshops. The paper works closely with over 22 different sponsors, raising over $380,000 to fund different lessons.

 WHAT THE JURY SAID: This is an amazing example of classic, dynamic program that has morphed enough to thrive in a tough new era, maintaining the capacity to produce results for teachers, students and the publisher itself.



Groupo Clarín (Argentina, circ. 450,000)

WHAT THEY DID: Since 2001, Groupo Clarin has contributed to children’s education through the funding of a newspaper section of the Museo de Los Ninos. The interactive exhibit gets children familiar with the journalistic process in a fun and innovative way. Students can write their own piece of news, pretend to be a sports announcer as well as work on the cartoon and comics section. Annual attendance: is more than 450 000.

WHAT THE JURY SAID: It's gratifying to see a publisher supporting such an interactive museum and doing so with such a novel and exciting way to promote newspapers and journalism is fantastic, very successful!



Philippine Junior Inquirer (Philippines, circ. 250,000)

WHAT THEY DID: Starting in 1997, this is an enduring 18-year program that fully immerses young students into the journalistic process. The Philippine Junior Inquirer, the Children’s paper for the Philippine Daily Inquirer takes applicants ages 7-12 years old and after an interview process, selects a few lucky students to join the paper as ‘Junior Snoops’ who attend journalistic workshops with the ultimate goal of creating a newspaper that “lets [trained] kids write for kids." This innovative program has been recognized for its excellence by the United Nations as well as the Philippine Press Institute.

WHAT THE JURY SAID: This project excellently reflects enduring excellence in how it has kept the momentum going for  this well-conceived, strong program over the years while maintaining a 'freshness' all along the way.



Mi Super Diario (Latin America, Weekly circ. 370,000)

WHAT THEY DID: A pan-Latin American newspaper distributed across Bolivia, Argentina, Peru, Nicaragua, Venezuela and Mexico. The content is customized for each country and it seeks to inform students by supplementing their education and introducing them to important current events as well as health, nature sports and games.

WHAT THE JURY SAID: This news publisher has worked hard and successfully for more than a decade on the design, the customization of content and the excellent funding. Original content, dedicated newsroom, close ties to schools and a business model suitable to the market -- these are the roots of this achievement.




This category is kindly supported by the SitesAlive Foundation, the news in education initiative linked to the Vendee Globe sailing race. 



Het Belang Van Limburg (Belgium, circ. 103,000)

WHAT THEY DID: The Newsquiz program helps address shortcomings of news literacy amongst teacher-trainees as well as among primary and secondary school students. Teacher trainees were required to submit news quizzes using audio, text, video and images and these were sent to schools monthly along with free Het Belang Van Limburg newspapers. This initiative got both young adults and students more engaged with the news by turning it into an interactive game that helped boost interest.

>> See a video about what they did HERE


WHAT THE JURY SAID: Entertaining, successful and fun way to engage young adults who will be leading classrooms soon in becoming accustomed to working innovatively with the news.



The St. Louis American (USA, circ. 70,200)

WHAT THEY DID: The St. Louis American’s STEM (Science, Technology, Engineering and Math) initiative is an educational program that targets underprivileged youth throughout the St. Louis’s struggling school districts. These newspaper supplements have articles as well as educational exercises designed to boost both general interest as well as classroom skills. The newspaper is provided free of charge to over 7,000 students across 7 different school districts. This innovative program demonstrates how much newspapers can do in helping children with their education by making it fun and interesting. Funding came from from six local companies (for a total $165 000) and from year-long ads from the local zoo, botanical garden and science center.

WHAT THE JURY SAID: The newspaper is not just informing but inspiring these young people to try things, and to become scientists or astronauts themselves. Great program with good funding that particularly encourages minority, low-income students



United Daily News (Taiwan, circ. 600,000)

WHAT THEY DID: The United Daily News’ News Buzzers program gets children excited about the news by turning reading the newspaper into a game. The game forces the student to read the newspaper in-depth by asking them questions about specific content. Some questions have a single answer while others ask the student to elaborate. A scoring system and ‘bonus rounds’ keep the game fun, competitive and interesting, this is a great initiative to get young readers to read the news.

  WHAT THE JURY SAID: A fun way to get young  people started in reading the news in this novel approach to a tried and tested concept.  We particularly like the fact that it is easy to replicate.





This category is kindly supported by Eram Group, the multi-faceted business conglomerate operating in the Gulf region, India and Europe.


Mathrubhumi (India, circ. 1,470,289)

WHAT THEY DID: The Mathrubhumi newspaper teamed up with the VKC group shoe company and launched the Vidya-VKC Junior “Nanma” project that promotes virtue in young people through public service.  Almost 7,000 schools across Kerala participate in this program that has brought houses, food and medical services to 14 different states.

 WHAT THE JURY SAID: Impressive social project that made public service a competition between schools. I was impressed that a newspaper made such a big effort to instill good values in its young readers and showcase their stories of how they helped others. Simple, powerful use of media marketing power.



Malayala Manorama (India, circ. 2,390,000)

WHAT THEY DID: The School Harvest Project was started by Malayala Manorama to encourage young students to get involved in agriculture by planting vegetable gardens at their schools. 1,500 schools registered and with the help of the Vegetable and Fruits promotion council of Kerala (VFCK) they distributed free seeds to all participating schools to start off their program and printed gardening tips and directions in the newspaper. All of the produce was 100% organic and was either given to students or local charities.

WHAT THE JURY SAID: This smart project creates awareness and interest for organic farming among the youngsters by promoting ecology in a practical way. This is one that many publishers could do.



The Straits Times (Singapore, Print + Digital Circ. 459,300)

WHAT THEY DID: This newspaper launched an 'Idea Jam', a nation-wide cross-media campaign to promote community service among young people. Groups of young people went to workshops and received training from non-governmental organizations on how to best serve their community. The groups then went on to pitch their ideas for serviceto the National Youth Council’s Change-maker’s fund where they could receive up to $3,000 to carry out their project.

 WHAT THE JURY SAID: it was a very clever idea to use journalistic practice (interviewing, background research and presentation process) for another purpose – in this case, to improve the impact of volunteers. Excellent idea, well funded, great newspaper connection.



The Daily Trust (Nigeria, circ. 30,000)

WHAT THEY DID: This humanitarian endeavor seeks to contribute to relieving the plight of the 10,000 youth from Northern Nigeria that have been displaced by the Boko Haram insurgency.  The Daily Trust committed to meeting their educational needs by establishing schools that provide both basic education such as reading, writing and arithmetic as well as vocational training designed to teach skills such as tailoring, baking and soap-making to give older displaced youths labor skills to break the cycle of poverty.

WHAT THE JURY SAID: This very impressive social program providis schooling for displaced children must be recognized for its innovation and efforts to provide valuable educational assistance to those in need. This project goes to the very heart of public service: empowering the recipients and giving them hope for the future.



Aralynn McMane's picture

Aralynn McMane


2015-07-07 11:16

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The World Young Reader Prize honors excellence in new publisher engagement of the young in all ways on all platforms. Read more ...