World Association of Newspapers and News Publishers


NORWAY - engaging the young then and now

NORWAY - engaging the young then and now

Article ID:

18158

A WAN-IFRA CENTER OF YOUTH ENGAGEMENT EXCELLENCE

Contact information: http://www.mediebedriftene.no/Avis-i-Skolen1/Kontakt/ Project manager: Veslemøy Rysstad, vr@mediebedriftene.no

More information: www.avisiskolen.no  or www.mediebedriftene.no


MORE ABOUT THE WORK OF OTHER ASSOCIATIONS


WHAT WE'VE BEEN DOING LATELY

The Avis i Skolen center has moved to the national level a particularly dynamic local student parliament programme first done in partnership with the local newspaper on the 100th anniversary of Norway's constitution that produced lively video content attracting thousands of local viewers (upper photos at left). Read more about it in the PDF report at the bottom of this page. Also, this center of excellence commissioned some new full-page advertisements that attracted use by a great many publishers (lower photos at left)

 


One new Norwegian national youth engagement and news literacy programme for teenagers and young adults (15 to 19 year olds) strives to bolster their understanding of press ethics – spanning all mediums from newspapers, TV, radio, online and social media. One activity, inspired by the Norwegian Press Complaints Commission, explores ethics by asking participants questions like “would you publish this?” for which they vote using red or green paper.


ORIGINS AND DEVELOPMENT

Continuing its long tradition with a national programme of newspapers as a supplement in Education (NIE) that began in 1970, Norway has a multi-faceted approach in using media to reinforce education, critical analysis and civic engagement. As an integral part of the newspaper association Mediebedriftene, its NIE programmes involve an impressive number of students of all ages. For example, the 2014 annual national newspaper week at the end of October will see the participation of 85,000 pupils between the ages of 11 and 15. For five days, pupils will use complimentary copies of their local newspapers in school along with various media platforms. 

Norway’s NIE program – known locally as Avis i skolen – is not just something that happens one week of the year. Since the beginning, an array of projects has meant year-round access to news media and innovative ways to developing a young person’s approach to digesting the news and analysing coverage. The start of the 2014 school year saw the introduction of a new interactive resource to help students understand press ethics and source media criticism. The new teaching tools are Smartboard friendly and can also be accessed on a common PC and projector.

Recently, NIE in Norway has seen an increased focus on high school students. To advance this effort, Norway’s Ministry of Children, Equality and Social Inclusion has recently commissioned Avis i skolen to develop educational material for students between the ages of 13 and 17 on the topic of advertising.

New programmes for teenagers and young adults (15 to 19 year olds) are also underway through cooperation with a campaign for journalism organised by Norway’s press organisations. The campaign strives to bolster the understanding of press ethics – spanning all mediums from newspapers, TV, radio, online and social media – for today’s young media users. One activity, inspired by the Norwegian Press Complaints Commission, explores ethics by asking participants questions like “would you publish this?”

All of these activities are firmly rooted in Norway’s school curricula and are developed with teachers during frequent meetings. The association also organises large conferences along the media industry. In Norway, most media companies also offer classrooms free class sets of newspapers for educational purposes. 

NEXT STEPS

The association’s projects are constantly evolving while maintaining its core commitment to utilising newspapers, new media and journalism to advance democracy. Its next large project is to develop new ideas and collaboration with young people and schools around Norway’s local elections taking place in September 2015.

 


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2014-09-30 17:36

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The World Association of Newspapers and News Publishers (WAN-IFRA) helps newspapers, parents and teachers work together to engage the young to create a literate, civic-minded new generation of readers all over the world. Read more ...