World Association of News Publishers

Internet in the Family V. 2.0 - Helping parents guide children when they go online

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Internet in the Family V. 2.0 - Helping parents guide children when they go online

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The World Association of Newspapers and News Publishers (WAN-IFRA) has created materials for a parent's guide to helping and protecting children when they use the Internet and is offering them free for newspapers worldwide to publish.

FIND DOWNLOADS HERE (text, sample layouts, art)


"Internet in the Family: A guide to helping children when they go online" covers some of the risks associated with using new technologies and offers strategies for reducing those risks, without "demonizing" the Internet and new technology.

The guide, run as an insert or series, is designed to help the newspaper become a media literacy ally of teachers and parents. The guide can also attract non-traditional partners to help with the finances to produce it.

Content offers advice to parents about how to help children learn to search the Internet, how to determine the credibility of information, why students shouldn't 'copy and paste' Internet material into their own schoolwork, how to avoid the dangers posed by undesirable sites offering pornography and worse, and how to conduct themselves on social networks and blogs.

Most importantly, the guide includes a model "Family Code" of behavior for using the Internet, and offers ten recommendations for adults.

Version 2.0, WAN-IFRA's second edition of "Internet in the Family: A guide to helping children when they go online", adds new art, sections on social networks, cyberbullying and newspaper online news. In also includes, in cooperation with Microsoft, more than a dozen "Be a Sh@rk on the internet" Twitter-style tips that newspapers can use for a youth sticker contest.

The guide was written for WAN-IFRA by Roxana Morduchowicz, Argentina Media Education Director, and was supported by the paper manufacturer Norske Skog. It has been endorsed by leading educators in the United States, Argentina, France and Nigeria.


For more information, contact Aralynn McMane, Executive Director of Young Reader Development, by e-mail at


"Young people spend many hours a day using Internet, therefore there is a need for adults to know how to orient children and adolescents when they navigate. This guide fills that need, and we are grateful that newspapers are making it available to all."

-- Juan Carlos Tedesco, Minister of Education, Agentina


"In today's information age, youth around the world are increasingly reliant on the Internet for all types of information. This has increased the need for educational responses for effectively navigating the Internet. WAN's new Internet and the Family curriculum guide is both timely and needed. Children around the world can greatly benefit from using WAN-IFRA's guide lean about how effectively navigate the Internet. This guide is vital for both families and civil society in the 21st Century."

-- Paul Mihailidis, Director of the Salzburg Academy on Media & Global Change & board member, U.S. National Association for Media Literacy Education (NAMLE)


"This manual is not an attempt to scare people about the "dangers" of the Internet. The purpose is to engage parents and young people in very meaningful ways, equip them with the necessary tools to make critical decisions, and help families develop a keen understanding of the impact of the Internet on their lives."

-- Chido Onumah - Coordinator, Youth Media & Communication Initiative, Nigeria & Canada.


"Internet and digital media are part of the daily life of today's young. It is essential to help them better understand and take the best from these tools with both careful reflection and creativity. Initiatives such as this guide are precious resources for success in such an effort."

-- Evelyne Bévort, Associate Director CLEMI (Centre de Liaison de l'Enseignementt et des medias d'information - the French education ministry's liaison center for teaching and information media)


Two newspapers were the first to use the original guide: Clarin in Argentina and The Post of Zambia.

ARGENTINA: Clarin newspaper of Buenos Aires (daily circ. 385 000, the highest in Latin America ) was the first to use this guide with an accompanying online forum for parents that was also accessed through a portal from the Ministry of Education The forum attracted high parent participation by providing provocative questions for debate, such as "Should parents control a child's access to blogs or chats?" The ministry also produced two public service television spots that reinforced the message of parental involvement and reminded viewers about the upcoming guide. That edition was supported by Microsoft and a local telecom company were the main sponsors of the supplement, which was published in mini-compact format (A5).


PHILIPPINES: "We decided against getting a sponsor because we deemed this important enough for us to put out on our own," said Consuelo Banal Formoso of The Philippine Inquirer. The paper published the guide within the broadsheet newspaper itself in two parts. "We also hosted an online forum for parents and teachers before coming out with the guide," Ms. Formoso explained."

ZAMBIA: The Post newspaper of Lusaka (daily circ. 20 000, the highest in Zambia)began in late 2009 to publish the guide in weekly installments in its "Education Weekly" section. UNICEF supported the effort.

"We have partnered with them in many of their programmes on issues relating to children affairs," said Yvonne Pele, the editor. "They will simply pay for the space in the Education Post and we agreed to include their logo along side the column."




You can publish the guide whenever you want. We encourage newspapers to connect to Internet Safety Day (8 February).


Your newspaper shall publish the following credit line in each installment of the guide:

Reprinted in cooperation with the World Association of Newspapers and News Publishers.

© WAN-IFRA (2009-2010) All rights reserved.


The special WAN-IFRA Norske Skog logo we provide in the download section must appear on the cover. Other sponsor logos are permitted.


Your newspaper may publish the Guide in English, Spanish or French. Your newspaper may also publish the Guide in other languages and shall be solely responsible for the cost and expense of translation into languages other than English, Spanish or French. Your newspaper shall provide WAN-IFRA with a copy of the translation. Your newspaper grants WAN-IFRA non-exclusive, fully paid, license to use, publish and distribute the translation of the Guide.


The Guide and required logo shall also be accessible in digital format (download).


Your newspaper may use the text, Art and Logos in connection with the publication and promotion of the Guide.


It is understood that this contract only grants rights for one-time use of the Guide in print form in the newspaper. This agreement does not grant the right to publish the Guide in any form other than print. Without limiting the generality of the foregoing, your newspaper is not being granted the right to publish the Guide in any electronic form, computer database, microforms edition, CD ROM, on the Internet, or use the Guide in any marketing materials other than in the newspaper itself, without written consent of WAN-IFRA. However, you may promote the Guide on any platform.


WAN-IFRA strongly encourages you to set up an online forum for parents and teachers, preferably in cooperation with a local organization with educational expertise. This is not a requirement.


Your newspaper shall cooperate with WAN-IFRA in providing tear sheets (in PDF or print format) to WAN-IFRA and information relating to the number of readers who have access to the Guide. Printed versions should be sent to WAN-IFRA at 96 bis, rue Beaubourg, 75003 Paris, France. PDFs should go to:


This guide was created for the World Association of Newspapers by Roxana Morduchowicz, director of media education for the Ministry of Education of Argentina. Dr. Morduchowicz is the author of several books and articles in the field of media literacy published in Argentina and Latin America. She holds a master's degree from Stanford University in the United States and a doctorate from the University of Paris. She is a professor of communication and education, Buenos Aires University, Argentina, and a frequent visiting professor at the University of Paris. She has a doctorate from has been a consultant for WAN to introduce Newspapers in Education to publishers and teachers in the Middle East, Europe and Francophone Africa.

See the interview HERE


What is the Family Guide to the Internet?

Internet in the Family' is a guide that helps parents and adults orient children when they use Internet. It's a series of orientations and recommendations, advice that any adult can keep in mind when advising children on the safe use of the Internet.


How did it work in Argentina?

In Argentina, we published this Guide with Clarin newspaper, the largest newspaper in the country. It was free and it came out with the Sunday edition. It reached one million families all over the country. We also published, thanks to the newspaper, 10,000 copies of this insert or handout, which reached the poorest schools in the country. It worked great; it was very successful. And parents needed that Guide; they were very happy to get it. In addition, there were two television spots that were shown on all TV channels during a month. The main message was to reinforce the idea that parents should be present, talk and know what their children do when they use Internet. The last part of each spot announced that the handout would come out with the newspaper. And we opened an online forum with a big and successful debate on Internet use by children. We think this was partly because the discussion questions were provocative that many reactions were produced. One example: "parents should control their children's blogs or chat. Do you agree?" to which we received many, many answers."


Why should newspapers be interested

This family guide helped newspapers in Argentina, mainly, not only because it was published as a handout with a newspaper and increased the circulation of the Sunday (when it was published) but also because newspapers should care about the media universe and new technologies -- because first of all, most newspapers have digital versions and they are on Internet, So, a family guide not only helps students and young people to read and to better use Internet, it also helps them find the digital version of the newspaper. Newspapers should be interested in everything that matters: children and parents and family because they serve their community and Internet use is one of the most pressing issues for parents today.


What are the right kind of supporting organizations for this?

The supporters for this Guide besides, of course, the newspaper, can be anyone. But we in Argentina used sponsors related to the world of communications and new technology. In our case, a telecommunications company and Microsoft were the main sponsors for this Guide. Of course any other sponsor can be used, banks, and international organizations like UNESCO and UNICEF. But in our case what worked more was to use telecom companies and Microsoft.


How should a newspaper approach them?

I believe -- and this worked for us in Argentina -- that the right way is to tell them that first of all it is their social responsibility to help foster a healthy and safe use of the Internet. As they are involved in this subject, they are natural supporters and partners for an Internet guide for the family. The newspaper can also add that the supporters will get visibility. Their logos will be printed on the front page of the handout, of the insert and in all the previous promotion in the newspaper. Their logos can also be included in the ads that published to announce to readers that this Guide is coming out.


Teemu Henriksson's picture

Teemu Henriksson


2012-03-28 15:40

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The World Association of Newspapers and News Publishers (WAN-IFRA) helps newspapers, parents and teachers work together to engage the young to create a literate, civic-minded new generation of readers all over the world. Read more ...