World Association of News Publishers


Will readers pay for content?

Will readers pay for content?

Article ID:

13254

Among trends in the media industry, one of the most promising is the increasing readiness of consumers to pay for content, says Marcel Fenez, a Global Entertainment and Media Leader for PricewaterhouseCoopers, in a presentation of many of those trends.

Marcel Fenez

"They are giving us hints about what they want to pay for," he says.

"They're telling us three things – I will pay for convenience, I will obviously pay for quality, because one of the things we know about free content is that very often the quality is not very high, and they're also telling us they'll pay for a higher quality experience," Mr Fenez says.

Regarding the last point, Mr Fenez used the example of someone paying a high price to go to a concert yet illegally downloading music from the internet. "Why will people pay $150 to go to a gig but not pay for music? What they tell us is, it's the enriched experience. Content alone is not enough, it has to be more than that.

"Though content is king, we have to rely on more than just content," he says. "We have to provide convenience, we have to provide quality, and we have to provide the experience."

Author

Larry Kilman's picture

Larry Kilman

Date

2011-04-28 11:19

Author information

WAN-IFRA will be providing summaries of speaker presentations from the CEO conference at Publish Asia 2011, being held in Bangkok from 27 to 29 April. Please check back for updates. Read more ...