World Association of News Publishers


Entering the digital market

Entering the digital market

Article ID:

13248

GMM Grammy, a Thailand-based book and magazine publisher, has enormous ambitions – to become the Amazon of the Thai market.

Valent D. Soisuran

"We want to become a one-stop shop for all digital needs, the first thing you think of when you think of digital books," says Valent D. Soisuran, Business Development Manager of the company.

With only one local competitor and the international players not well represented, Mr Soisuran believes they have a shot. He presented a strategy for entering the digital publishing market.

GMM Grammy intends to publish to many platforms so that consumers can access content on any device. But for its entry strategy, it will begin with tablets, then move to e-Readers.

In terms of audience, "early adopters" are the first target, followed by college students, and then the elderly.

The elderly? For digital books and magazines? "There is a lot of potential there that nobody addresses," he says.

"The key success factor will be support for multimedia devices and managing the consumer bond. It's not managing the technology, its managing what the customer wants," says Mr Soisuran.

Author

Larry Kilman's picture

Larry Kilman

Date

2011-04-28 08:52

Author information

WAN-IFRA will be providing summaries of speaker presentations from the CEO conference at Publish Asia 2011, being held in Bangkok from 27 to 29 April. Please check back for updates. Read more ...