World Association of News Publishers

Les Echos' long history of e-reading

Les Echos' long history of e-reading

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The French financial daily Les Echos was one of the first to launch its content on e-readers, doing so since 2007. Its experiences are relevant for tablets today.

Olivier Delteil, the Business Development Manager of Les Echos digital division, France

Olivier Delteil, the Business Development Manager of Les Echos digital division, provided a case study spanning from the launch of the e-reader to the multimedia offering today. Les Echos can be found on Facebook, net TV, tablets and e-readers, as well as in traditional print, internet and syndication.

Though the first e-readers were sold as a stand-alone offer, the tablet today is imbedded in Les Echos' premium offer. For 45 Euros a month, subscribers get access on all platforms. Most subscribers have been converted to the premium offer.

In addition:

- The tablet content is available in two versions: an enhanced pdf of the daily paper, with articles in html that allow for interactivity, and a version that includes videos created exclusively for the tablet.

- The tablet provides a reading experience very close to paper.

- Content is offered through a variety of distributors: iTunes app store, Orange Read & Go, Amazon Kindle, NewspaperDirect, Samsung apps (Les Echos is pre-loaded into Samsung Galaxys sold in France) and the Android market. But three-quarters of consumption on mobile devices comes through Apple's iOS.


Larry Kilman's picture

Larry Kilman


2011-04-13 12:18

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Here are the summaries of all speaker presentations at Digital Media Europe, that was held in London from 11-13 April 2011. Read more ...