World Association of News Publishers

Is TV the future of newspapers?

Is TV the future of newspapers?

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Who will control the TV of the future – new players like Samsung and Apple or the established players?

Morten Holst, Strategy and Business Advisor for VG Multimedia in Norway

Whoever it is, the future of TV will be dramatically different than it is today, says Morten Holst, Strategy and Business Advisor for VG Multimedia in Norway.

VG is big in TV. It produces three daily news shows, viewable on digital platforms, as well as providing entertainment content as well. It even developed its own TV series, which drew 1 million viewers – not bad in a country of 5 million.

"We look a little more like a TV station than we did two years ago," he says. "In a couple of years, we'll look more like a TV station. But we won't go if we can't find the revenues, because we know they are there."

The problem, as Mr Holst says, is there is not enough revenue at present to replace revenues lost to print, even given VG's current success. "We're looking for the big revenues," he says.

Mr Holst's presentation focused on the factors that might lead to change.

The TV market is fragmenting, new players are entering, and that opens opportunities for others, including traditional newspaper companies. "You don't need to launch a satellite to provide TV, which reminds me of our own situation – you don't have to own a press to publish. This allows other players to enter the market."

VG doesn't yet know which would be better for news publishers to enter TV – if entry is controlled by the current players or by the new portals. "Will we be better to earn TV money if its new players or should we support the existing players? We are sitting on the fence," he says. "The race has just started."


Larry Kilman's picture

Larry Kilman


2011-04-11 18:51

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Here are the summaries of all speaker presentations at Digital Media Europe, that was held in London from 11-13 April 2011. Read more ...

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