From the Editors Weblog
Today, after two years of experimentation, The Sun, the UK's top-selling tabloid, has removed all traces of its paywall. The newspaper will focus on recovering and growing its digital audience. From now on revenue will be advertising driven.
Dmitry Shishkin, Digital Development Editor at BBC World Service Group, says it is important to recognize that everyone is a digital journalist now; data must form the basis for all decisions; and innovation is the underlying principle.
The 2015 Paris Climate Conference (COP21) kicks off on Monday the 30th of November in Paris. With more than 3000 journalists registered to cover formal events, and many more expected in the city for the fringe activities, we offer some tips and tricks to help get the most out of the climate change jamboree.
Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this can also be a weakness, as most brands want their content to reach a certain threshold of impressions, counted when a web page is shown to a visitor. Technology to improve the challenge of scale is on the rise but certain publishers are resisting the change, worrying that it might turn native advertising into the next banner ads.
Pressures on free and independent media in Hungary are accelerating and the Fidesz government is enacting new and broader laws and regulations aimed at making Hungary’s media pliant to its wishes. These are some of the conclusions of "Articles of asphyxiation. Soft Censorship in Hungary”, a new report by the World Association of Newspapers and News Publishers (WAN-IFRA), the Center for International Media Assistance (CIMA) and Mertek Media Monitor.
A breaking news event pops up on your social media feed. Before you can send your reporter to the scene, the best pictures and videos are already captured by eye witnesses. But can you trust and use their materials? How do you verify them?
The French National Assembly passed an amendment last Friday to eliminate all media censorship from the ‘State of Emergency’ legislation. The announcement came following the approval of its three-month extension.
Despite presidential promises, soft censorship - most conspicuously in the form of partisan allocation of government advertising - remains a powerful impediment to a free, independent and pluralistic media in Mexico. This is the main conclusion of “Breaking Promises, Blocking Reform: Soft Censorship in Mexico”, a new report by the World Association of Newspapers and News Publishers (WAN-IFRA), the Center for International Media Assistance (CIMA) and Fundar, Center of Analysis and Research.
While many publications start adopting native advertising, the line between editorial content and advertising is blurring considerably. The sensitive question around integrity and reputation remains, especially since some editorial teams are directly engaged in the content creation process. With no industry standard on the labelling of native advertisement, transparency on the intention of the content is still a challenge.
Despite new governmental leadership since April 2014, Serbia’s political parties appear unwilling to relinquish their informal influence on editorial policy through various forms of soft censorship according to a new report.
A new website that collects, shares and allows the update of media and ethical codes is designed to encourage ethical communication and greater sensitivity to the link between media regulation and ethics.
As the terrorist attacks in Paris on Friday night shook the world, global media rushed to report on the unfolding story. It seems lessons learned from the coverage of the Charlie Hebdo massacre and Jewish supermarket hostage siege in January, ensured most reporters and news organisations were better prepared and able to tell an accurate story.
Facebook’s new app sits, somewhat uncomfortably, between Twitter, Apple’s News app and Snapchat. What is really going on? Media analyst Andreas Pfeiffer takes a closer look at the new app and what it means to publishers. (This article was originally posted on the Pfeiffer Report website.)
WAN-IFRA was part of an international delegation of media and freedom of expression organisations that met with the Indonesian government to discuss the state of media in the country. It highlighted concerns regarding journalist safety and an environment that poses significant threats to freedom of expression after a week-long visit to meet with journalists, civil society and government representatives.
The arrival of distributed content platforms such as Facebook Instant Articles is a formidable challenge for publishers and media producers, a call to action to redefine what professional media is all about – and an instigation to question oversimplified assumptions. This second part of an in-depth analysis of key distributed content initiatives focuses on the major players and their core audiences.
As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks and feels like editorial content, it has to compete for attention. This has given rise to a whole new industry of content creation and publishers are now beginning to monetize their storytelling skills. This second of a four-part series on native advertising focuses on content creation.