World Association of Newspapers and News Publishers


Peter Idema

Peter Idema

Marketing Manager at NDC Mediagroep

Peter Idema has a background from the University in Groningen (in Economics and Marketing) and has been part of NDC since 1999. Before becoming the NDC Marketing Manager, he has also acted as the Publisher for some of the NDC titles incl. Dagblad van het Noorden.
In this presentation Mr. Idema will not only present the story behind the decisions behind both former, current and future digital newspaper offerings to their readers, but also share results, experiences and recommendations.
NDC mediagroep has been a part of the media in the northern parts of the Netherlands since 1752. Today they publish a range of products specifically for the provinces of Groningen, Friesland, Drenthe and Flevoland. The best known titles coming from NDC are Leeuwarder Courant and Dagblad van het Noorden.

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