World Press Trends Report 2014
World Press Trends Report 2014
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The 2014 World Press Trends report provides a snapshot of the global newspaper industry, with aggregated international data on circulation, advertising, readership, titles, revenues, digital platforms and more. The report is drawn from WAN-IFRA's World Press Trends database, which includes national reports and tools to export the data in customised reports. For those who need more flexibility than the written report provides, the World Press Trends database is available through subscription.
Each day, more than half the world’s adult population read a daily newspaper: 2.5 billion in print and more than 800 million in digital form. Of particular note is the continuous growth of digital circulations, a testament to the value of high-quality journalism and a result of successful multi-platform business strategies.
The newspaper industry generates over US$ 160 billion of revenue globally from content sales, advertising revenues and increasingly other forms of diversified revenue streams. For many, diversification is not a new strategy but is central to a revenue and business model that understands the value of loyal news audiences.
There is still high demand for high-quality news content and many newspaper companies are finding ways to transfer this demand into sufficient revenues from digital. Finding the sustainable business models for digital news media is not only important for news businesses, but for the future health of debate in democratic society.
Global newspaper trends reveal a robust industry that has evolved and grown as a result of major technological and structural disruptions. Part of this evolution of the industry is recognition that the print product continues to underpin a major part of the business and is likely to continue to do so in the future.
About World Press Trends
WAN-IFRA collects accurate data for more than 70 countries, which represent more than 90 per cent of the global industry base, thanks to the very positive support of national newspaper and media associations and other contributors.
We also draw on data from a wide range of global partners:
- Zenith Optimedia has provided extensive data on national advertising trends, but also support in country data across a wide range of industry parameters.
- IPSOS has provided extensive data on national print audience levels.
- comScore has provided extensive data on digital audience behaviour, one of the most important issues for our industry.
While the industry gathers comprehensive data on the analogue world, it continues to face challenges in getting a true picture of the reach and impact of newspaper publishing across multiple platforms. Thanks to efforts of industry bodies and research companies that have developed new metrics methodologies, we see that newspaper content reaches more people than ever, providing new business opportunities and increased impact.
WAN-IFRA openly supports and encourages initiatives regarding the establishment of industry measurement standards.
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