Abstract

Twelve news publishers have been designated “Social Media Stars” in the 2012 XMA Cross Media Awards, the annual awards from WAN-IFRA honouring news media companies that make the best use of social media.

The awards, presented at a ceremony during the World Publishing Expo in Frankfurt, Germany, honours publishers that have mastered audience engagement and gained large followings on Twitter, Facebook, or on other social media platforms.

“These winners demonstrate just how quickly newspapers have mastered the art of social media, and how quickly they are adapting to the rapid changes in technology, audience preferences, and multimedia news delivery,” said Vincent Peyrègne, CEO of WAN-IFRA. “XMA shows again in 2012 that the mission for news publishers is, and has always been, about engaging audience."

The report describes in detail the strategies and operations behind each of the winning entries and commendable entries. The forward, by XMA jury member Nils von Heijne, describes the patterns and trends that are emerging in this area.

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Shaping the Future of News publishing

WAN-IFRA is a leading provider of industry research and analysis through its Shaping the Future of News publishing project, which identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers and news publishers all over the world.

SFN provides WAN-IFRA members with a wealth of vital information for all those who need to follow press industry trends. More on SFN research can be found at http://www.wan-ifra.org/node/31220.

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