World Association of Newspapers and News Publishers


Systems for a Multi-Channel Publishing Environment

Systems for a Multi-Channel Publishing Environment

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Summary

This Special Report explains how multichannel publishing systems differ from models for print-centric publishing. It explains the key foundation technologies for multi-channel publishing systems and puts digital channel production and traditional print driven newspapers into a common context. It is about multi-channel publishing environments and their potential for evolved relationships between newspaper publishers and their customers. The digital revolution, media fragmentation and new media experiences have created new opportunities for business and the digital media model extends far beyond print. Printed newspapers are no longer central to the majority of peoples’ media experience, especially for younger generations weaned on digital media and media on demand. Multi-channel publishing exploits media complementarity and has the scope to use all available media channels including but not limited to print, information websites and pages, blogs and forums, social networking sites, electronic newspapers, on demand printed newspapers, SMS messaging, radio and television, and any other channel used to communicate a message.


Date:
2008-07-15
Language:
English
Type:
IFRA Special Report
Number:
06.2008
Author:
Brunner, Laurel

Author

Jochen Litzinger's picture

Jochen Litzinger

Date

2008-07-15 00:00

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