Technology is fundamental to the decision making process. This has never been so true as it is nowadays. Technology plays always a central role no matter whether it is concerning strategies, concepts, process changes or product developments.

The common BDZV and WAN-IFRA conference "Die Zeitungsfabrik" (The Newspaper Factory) is the platform for decision makers and technical managers and directors of publishing houses to exchange ideas and solutions on new technologies, organizational structures and process optimisations for the publishing company of tomorrow. Most is at stake:

• How should the publisher of tomorrow perform?
• How can a company do to remain technologically competitive?
• How can it be financed ?

These are fundamental questions raised and discussed by the conference, which after the successful premiere in 2010, enters now its second edition.