The competition among the media for advertisers’ budgets is growing increasingly fierce. It is exceedingly important to enter into a dialogue with the advertiser and satisfy his specific requirements.

The conference will present national and international success stories, ranging from innovative advertising formats in print to trends in the classified ad markets and the successful segmentation of target audiences.

• You will get new impulses for your daily business.
• Print is alive – and how!
• Trends in classified ad markets
• Hitting the bull’s eye – target audience segmentation
• Innovative advertising