World Association of Newspapers and News Publishers


Just published: World Press Trends Report 2016

Just published: World Press Trends Report 2016

Paris, France – 2016-12-14

More people are reading news media content than ever before, according to the World Association of Newspapers and News Publishers’ just-published World Press Trends 2016 report. Yet that measurement of success is being put to the test daily as publishers increasingly focus on delivering trust, value and true engagement – three ingredients needed to sustain their business in the face of fierce competition.

The World Press Trends report not only analyses the vast amount of survey data, figures and insights from more than 70 countries, it crucially adds global, regional and national context to emerging trends and issues.

“If you just look at recent events, we are all reminded that trust in news media is and will be a universal, global issue,” says Vincent Peyrègne, CEO of WAN-IFRA.

“There are common issues and common challenges, but also common opportunities, that we all share. And despite the fact that every market and region has its own, distinct dynamics and issues, there is not one media company from any corner of the world which cannot learn from another publisher today. That is the essence of what World Press Trends provides.”

For the first time, the World Press Trends report features a snapshot of individual country reports, and the challenges and opportunities facing those markets, such as the US, India or Japan.

Here a just a few findings in this year’s report:

  • 2.7 billion adults are reading newspapers in print globally
  • World Press Trends analysis estimates that at least 40% of global Internet users read newspapers and news media online.
  • Audiences, not advertising, continue to contribute the majority of revenues for news media companies.
  • Finding and diversifying revenue streams remains a top priority to offset declines in traditional revenues.
  • Measuring media consumption and engagement across platforms remains a big challenge.

WAN-IFRA members continue to receive the report free of charge, as well as access to the vast amount of data of the World Trends Database. Non-members can purchase the report and access to the database.

The survey is conducted with the help of national newspaper and news media associations and the generous support from global data suppliers: PwC Media and Entertainment Outlook 2016, Zenith Optimedia, IPSOS, ComScore, the Pew Research Center, ITU.

About World Press Trends report

The World Press Trends survey includes data from more than 70 countries, accounting for more than 90% of the global industry’s value. The data is compiled through an enormous undertaking by dozens of national newspaper and news media associations and generous support from global data suppliers: PwC Global Entertainment and Media Outlook: 2016-2020, Zenith, Ipsos, comScore, the Pew Research Center and ITU.

This year the report is sponsored by our technology partner, NewsCycle Solutions, leading supplier of software and services for the global news media industry.

Full details can be found at www.wan-ifra.org/wpt

Download the report by using http://www.wan-ifra.org/node/165517

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