World Association of Newspapers and News Publishers

European Digital Media Award winners for 2015

European Digital Media Award winners for 2015


Europe's most innovative digital news media have been honoured as winners of the annual European Digital Media Awards from the World Association of Newspapers and News Publishers (WAN-IFRA), which presented the awards at a ceremony at Google's London headquarters during Digital Media Europe 2015.

The awards recognise outstanding work by European publishers in digital advertising, data visualization, tablet publishing, mobile service, news websites, reader engagement, online video, and outstanding new projects. The winners were chosen from 120 entries, which were judged by eight digital media experts from all over the world.

Details of the winning entries can be found at

They included:

Best Data Visualization project : the Norwegian Broadcasting Corporation, for an examination of all Norwegian murders over a 10-year period.

Special mention: Aftenposten, Norway, for an examination of secret surveillance of Norway's leaders.

The Best Digital Advertising Campaign: Telekurier Online Medien, Austria, which brought together multimedia content, social media, native advertising and programmatic buying in a campaign for OMV, a large oil company.

Special mention: Hürriyet Gazetecilik ve Matbaacilik of Turkey, for a campaign about the extremely sensitive subject of access to information in the country.

Best in Tablet Publishing: Axel Springer, Germany, for the EPOS science and technology magazine app, and Aftenposten, Norway, for Aftenposten+

The Best Mobile Service: DIE WELT, Germany, for KOMPAKT, a news app that attracts younger people, with half of its users under 30 years old.

Special mention: Guardian News & Media, for the new Guardian app launched in May 2014.

Best New Product: Verdens Gang (VG), Norway,, a fashion website for daily tips and inspiration.

Special mention: Al Jazeera (London Office), United Kingdom, for pirate fishing, an interactive investigation into illegal pillaging of the oceans.

The Best News Website: The Guardian, whose digital output is produced by teams of journalists and developers on three continents.

Special mention: Público Comunicação Social, Portugal.

Best Reader Engagement: Verdens Gang (VG), Norway, for #vglista, which used social media to promote a nationwide concert series and a competition among 75 cities about where to hold it.

Special mention: BBC News, for BBC NHS Winter, a  digital storytelling project on emergency health care that combines data tracking and social media with broadcast and online news reporting.

Best Use of Online Video: Guardian News & Media, for a global guide to the First World War.

Special mention: Berliner Morgenpost, for "The Unseen – Life on Berlin’s Streets".

Digital Media Europe is WAN-IFRA's premier digital conference on the continent; more on Digital Media Europe can be found at

WAN-IFRA’s Digital Media conferences have become a referent in the digital publishing industry, with more than 1,000 delegates from around the globe attending the Digital Media Europe (DME), Digital Media Asia (DMA), Digital Media India (DMI), and Digital Media Latinoamerica editions last year. This DMx network of events makes it one of the most relevant international business platforms dedicated to the transformation of the news media industry.

For a calendar of upcoming WAN-IFRA events, please consult

WAN-IFRA, based in Paris, France, and Frankfurt, Germany, with subsidiaries in Singapore and India, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. Its core mission is to defend and promote press freedom, quality journalism and editorial integrity and the development of prosperous businesses.

Inquiries to: Larry Kilman, Secretary General, WAN-IFRA, 96 bis, rue Beaubourg, 75003 Paris France. Tel: +33 1 47 42 85 07. Fax: +33 1 42 78 92 33. Mobile: +33 6 10 28 97 36. E-mail:


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WAN-IFRA's European Digital Media Awards is the most prestigious competition in the industry for publishers to benchmark their digital offerings. The competition draws innovative publishers from all over Europe who submit their engaging digital media campaigns and content to see where they stack up against their peers. Read more ...