World Association of Newspapers and News Publishers


New revenue streams

New revenue streams

Diversifying revenue streams has taken a big priority for news publishers all over the world as traditional business models face increasing pressure to produce the goods. Therefore, no new idea, product or service is beyond consideration as publishers embrace creativity, experimentation, and initiative like never before.

In the Blogs

The Information, a tech newsletter devoid of advertising, carries numerous lessons for newspapers – more than are first apparent, contends guest poster Colin Morrison. Publishers ignore those lessons at their peril, he warns.

The answer, says guest poster Steve Gray, is yes – with qualifications. Gray describes numerous lessons from his own experience as a news publishing executive and from attendance at a leading conference.

When Banks Dishmon, advertising director for the Sentinel-Tribune of Bowling Green, Ohio, attended a meeting of the town's Downtown Business Association last February, he had no idea that his newspaper was about to enter uncharted territory.

Big Data represents an enormous opportunity for local media – one they should seize with both hands, Steve Gray argues in this guest post. If they don't, they run the risk of being overrun, he says.

Publishers must expand their focus well beyond the usual concept of "content" when they set out to earn money from digital subscriptions, argues Nick Tjaardstra, Deputy Director, WAN-IFRA Global Advisory.

A French startup raised an impressive $820,000 via crowd funding to launch a "search engine for quotes". The system turns archives into searchable databases to extract quotes which can be added to today's news stories to boost traffic and...

The projects inspired by Newspaper Next have faded into history – but the program's principles of innovation remain indispensable, Steve Gray contends in this guest post.

Just like The Correspondent's new book-publishing house and The New York Times' ...

Milou Klein Lankhorst of the Dutch news site The Correspondent says publishing books is helping them to expand the site's audience.

Since exiting bankruptcy a couple of years ago, US-based GateHouse Media has aggressively grown its business. An ongoing acquisition strategy and the launch of numerous digital marketing services and businesses are just two ways the company is burying...

The successful re-invention of some of the world’s leading publishers is clarifying the future for the best daily newspapers, argues guest writer Colin Morrison in this two-part post. He points to Hearst Corporation as a standout example.

“If the market is changing, why aren't you?” asks Schibsted Sweden's Frida Kvarnström. “Sometimes you need to look at your strategy and see if it matches the new channels that are offered out there.”

Opportunities remain for media companies to earn money with classified ads, says Peter Zollman, CEO of the AIM Group, a leading consultancy in interactive media and classified advertising.

This is the second of a two-part series on rethinking publishing in the age of social media distribution. In the first installment, media analyst Andreas Pfeiffer examined why publishers should attempt to embrace a wider...

As The New York Times has reached the end of sustainable readership growth within the US, it is expanding its global audience to double digital revenue by 2020. With a US, international, Chinese and Spanish version, The New York Times is looking to develop these markets even further. 

“Within two weeks, the French newspaper Le Monde will run out of cash.” So began French media analyst Frederic Filloux’s Monday Note essay on June 10, 2010. The iconic daily practically had one foot in the...

“We (the industry) are always looking for a single answer. That's a very dangerous way of thinking. You have to be constantly diversifying everything,” Melissa Bell, Vice President...

One of the most ambitious niche news sites ever launched, The Boston Globe's STAT health and life sciences site is free to the public but plans to experiment with paid content later this year.

For a publisher that has a stated strategy of doubling its reader revenue in five years, you might think The Economist doesn't have much faith in advertising down the road. While the iconic "newspaper" is indeed a reader revenue success story, its advertising business is still thriving, says...

In search of new revenue streams to offset an expected drop in income from traditional operations, Costa Rican media group Grupo Nación decided to purchase its own events venue, called Parque Viva.

What we've tried to do is, rather than think, What are we going to put inside that box? we think, What is it the advertiser wants to achieve and how can we create the best user experience in our environment based on...

Germany's NOZ Medien serves as a beacon of inspiration for regional media companies. Its stated strategy involves sweeping transformation, aggressive diversification – both organically and through acquisition – ultimately building a sustainable business backed by paid content. The company is...

Though their direct contribution to RCS MediaGroup’s bottom line is modest, e-commerce activities indirectly boost the Italo-Spanish group's revenues by strengthening reader loyalty and collecting a great deal of information about readers' interests.

Alternative revenue streams: those three magic words spell out the holy grail of newspaper publishing the world over. The quest for the grail has become rather urgent, too, as print revenue continues to shrink and digital income grows too slowly.

Video expert Magnus Zaar pulls no punches when characterising today's state of video: “Publishers may have a grand plan when it comes to online video, but when competition hits and video ratings match neither high...

Southern Germany has always been home to innovation, perhaps most famously when it comes to automobiles. Südkurier Medienhaus in Constance continues that tradition in its online...

This post about providing Internet services to local businesses is excerpted from the upcoming WAN-IFRA Report, "Alternative Revenue Streams for News Publishers," to be published in February 2016.

Large and mid-sized media companies face the same need to supplement their core activity with additional growth drivers. At the World News Media Congress in Washington, D.C., on Tuesday, the session titled "Can mainstream media buy its way to growth?" looked at different strategies for growth...

In the weeks to come and during World Publishing Expo 2015, we will be featuring a number of first-time exhibiting companies. One such company is OwnLocal, the U.S.-based provider offering media companies,...

After more than a decade of digital disruption, the African entertainment and media industry has entered a new era –where the media between traditional and digital spheres is blurred and...

A few years ago, many editors and news publishers believed native advertising would undermine the credibility of journalism. But the harsh financial realities and the need for new revenue streams have softened the overall attitude. Native advertising has grown up fast and is now taking...

As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks and feels like editorial content, it has to compete for attention. This has given rise to a whole new...

Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this can also be a weakness, as most brands want their content to reach a certain threshold of impressions, counted when a web page is shown to a visitor....

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