World Association of Newspapers and News Publishers


Facebook and News Media

Facebook and News Media

The relationship between Facebook and news publishers is complex to say the least, and in 2017 WAN-IFRA is focused on understanding it better, aiming towards a more sustainable business model for journalism.

The interaction of news publishers with Facebook is sometimes mutually beneficial: both as a distribution platform for reaching new and existing audiences, and as a revenue partner. However, while Facebook supports publisher branded content campaigns, it also competes for display revenue. 

Here you will find a resource center with suggestions from our staff and experts on the most relevant stories around Facebook in a publisher context.

In the Blogs

The spreading of fake news, lies, and hate speech on social media platforms is in itself a highly alarming phenomenon, but it is also a great and dangerous threat to the freedom of the press and professional news organisations, writes...

Every day seems to bring more information about so-called “fake news”. In case you haven’t followed the discussions and debates closely, we’ve collected a summary to help you get up to speed.

Norway's largest newspaper published today an open letter on its front page to...

Mathias Döpfner, the charismatic CEO and chairman of media giant Axel Springer, has never been discreet about unleashing his concern and criticism on tech giants’ possible media meddling. And it appears Facebook and other social platforms are now squarely in his crosshairs – for good reasons.

Liz Heron, Executive Editor at the Huffington Post, ran the journalism partnerships at Facebook for two years after a long career as a Digital Editor at the Washington Post, The New York Times and Wall Street...

What we've tried to do is, rather than think, What are we going to put inside that box? we think, What is it the advertiser wants to achieve and how can we create the best user experience in our environment based on...

This is the first of a two-part series on rethinking publishing in the age of social media distribution. In this first installment, media analyst Andreas Pfeiffer examines why publishers should attempt to embrace a wider perspective of their business. In the second part, ...

The first part of this overview of distributed content has been posted less than a month ago, yet what then appeared like the relatively stable picture of a new trend in publishing, a few weeks later looks more and more like a confusing mess of new distribution technologies, few of which have...

The arrival of distributed content platforms such as Facebook Instant Articles is a formidable challenge for publishers and media producers, a call to action to redefine what professional media is all about – and an instigation to question oversimplified assumptions. This second part of an in-...

This is the first article of a three-part series about how distributed content will impact publishers' content strategy. Ultimately, WAN-IFRA plans to focus on producing a series of reports on this topic in cooperation with leading industry media analyst,...

Facebook’s new app sits, somewhat uncomfortably, between Twitter, Apple’s News app and Snapchat. What is really going on? Media analyst Andreas Pfeiffer takes a closer look at the new app and what it means to publishers. (This article was originally posted on the...

The New York Times is reporting that several key global publishers may be close to a deal with Facebook on hosted content and a possible revenue share. This could be a...