World Association of Newspapers and News Publishers


Distributed content

Distributed content

Platforms like Facebook, Apple News, Twitter, Flipboard, News Republic or Snapchat allow publishers to reach out to new audiences. But what content should you publish? And is this pure marketing, or are there opportunities to monetise traffic off your own platforms?

In the Blogs

Liz Heron, Executive Editor at the Huffington Post, ran the journalism partnerships at Facebook for two years after a long career as a Digital Editor at the Washington Post, The New York Times and Wall Street...

What we've tried to do is, rather than think, What are we going to put inside that box? we think, What is it the advertiser wants to achieve and how can we create the best user experience in our environment based on...

This is the first of a two-part series on rethinking publishing in the age of social media distribution. In this first installment, media analyst Andreas Pfeiffer examines why publishers should attempt to embrace a wider perspective of their business. In the second part, ...

The first part of this overview of distributed content has been posted less than a month ago, yet what then appeared like the relatively stable picture of a new trend in publishing, a few weeks later looks more and more like a confusing mess of new distribution technologies, few of which have...

The arrival of distributed content platforms such as Facebook Instant Articles is a formidable challenge for publishers and media producers, a call to action to redefine what professional media is all about – and an instigation to question oversimplified assumptions. This second part of an in-...

This is the first article of a three-part series about how distributed content will impact publishers' content strategy. Ultimately, WAN-IFRA plans to focus on producing a series of reports on this topic in cooperation with leading industry media analyst,...

As Apple inevitably announces its entry into the mobile news app space, the proposed revenue deal for publishers is on par with what Facebook has announced with Instant Articles. From a user...

Facebook’s new app sits, somewhat uncomfortably, between Twitter, Apple’s News app and Snapchat. What is really going on? Media analyst Andreas Pfeiffer takes a closer look at the new app and what it means to publishers. (This article was originally posted on the...

The New York Times is reporting that several key global publishers may be close to a deal with Facebook on hosted content and a possible revenue share. This could be a...