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Including: How Aftonbladet’s digital strategy has made them a winner
In our first ever Corporate Striptease (there will be one in each issue), the men behind the digital success of Swedish Aftonbladet reveal all:
Jan Helin, editor-in-chief of the newspaper talks about how the enormous website traffic is monetised and leveraged – and how print fits in the picture.
Mats Eriksson, CEO of Schibsted Growth Media, on the strategy for buying the verticals which help turn traffic into transactions.
Kalle Jungkvist, Senior Advisor, was editor-in-chief for the website through the dot com bust in 2001, and reveals how decisions then turned out to be crucial to the subsequent digital success.