World Association of Newspapers and News Publishers


Ad Blocking

Ad Blocking

We have a renewed opportunity to redefine how advertising works, and save the mechanism of advertising that supports content on the open Web. Publishers, not platforms, must take the lead. -Vincent Peyrègne, CEO WAN-IFRA as published in an Open Letter on ReCode.net

In the Blogs

With AdBlock Plus announcing just this week that it now has 100 million active installations (double what it claimed in January 2016), ad blocking is clearly an ongoing and...

In a panel discussion about ad blocking at #DME16, three publishers with very strong brands – The New York Times, BILD, Verdens Gang – and advertising media giant GroupM shared some of their insights, strategies and results thus far. Here are some takeaways from that panel.

“There's no simple answer or response to ad blocking. But there are a variety of responses, some of which we are working on and coordinating at Newsworks – working with our stakeholders, international colleagues and our friends at the IAB,” said Rufus Olins, Chief Executive of...

Download copies of the Ad Blocking Action Day Presentations here.

Improve the advertising experience and work with ad block users instead of against them – that was the overriding consensus among the participants of WAN-IFRA's Ad Blocking Action Day yesterday. That's the "simple" part of...

In this guest post, Peter G. Marsh urges publishers to "embrace the hatred" readers are expressing toward most forms of advertising on the web and develop solid offensive strategies to tackle ad blocking.

“The majority [of users] of ad blockers are truly engaged, and they want to improve the site. They don’t want to block the site, but they are trying to make us understand why they are doing it,” says VG's Elnaz Esmailzadeh.

Publishers around the world are responding to the impact of ad blocking in different ways, from marketing actions aimed at moving mobile users into apps to blocking access to content for users with ad blockers enabled.

More than half of the publishing industry executives who took part in a recent WAN-IFRA survey say they are “extremely likely” to join and actively support an industry-wide standard response to ad blocking.

Over the last three years we have experimented with different approaches and technologies to tackle the problem of ad blocking, writes Johnny Ryan, Head of Ecosystem at PageFair, and consultant for...

The threat of ad blocking offers publishers a unique opportunity to redefine how advertising works online. And publishers, not platforms, must take the lead. ...

Although ad blockers have been around for years, coverage of the topic is heating up daily after Apple announced its move to make ad blocking easier and more comprehensive on iPhones and iPads. The next version of Apple’s mobile-operating system, due out as early as next month, will let users...

Some online advertising exposes Internet users to security risks. This is driving up adoption of ad blocking by readers, and causing further grief for publishers, writes David Barton of PageFair in this guest post.

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