We have a renewed opportunity to redefine how advertising works, and save the mechanism of advertising that supports content on the open Web. Publishers, not platforms, must take the lead. -Vincent Peyrègne, CEO WAN-IFRA as published in an Open Letter on ReCode.net
In the Blogs
With AdBlock Plus announcing just this week that it now has 100 million active installations (double what it claimed in January 2016), ad blocking is clearly an ongoing and...
In a panel discussion about ad blocking at #DME16, three publishers with very strong brands – The New York Times, BILD, Verdens Gang – and advertising media giant GroupM shared some of their insights, strategies and results thus far. Here are some takeaways from that panel.
“There's no simple answer or response to ad blocking. But there are a variety of responses, some of which we are working on and coordinating at Newsworks – working with our stakeholders, international colleagues and our friends at the IAB,” said Rufus Olins, Chief Executive of...
“The majority [of users] of ad blockers are truly engaged, and they want to improve the site. They don’t want to block the site, but they are trying to make us understand why they are doing it,” says VG's Elnaz Esmailzadeh.
More than half of the publishing industry executives who took part in a recent WAN-IFRA survey say they are “extremely likely” to join and actively support an industry-wide standard response to ad blocking.
Over the last three years we have experimented with different approaches and technologies to tackle the problem of ad blocking, writes Johnny Ryan, Head of Ecosystem at PageFair, and consultant for...
Although ad blockers have been around for years, coverage of the topic is heating up daily after Apple announced its move to make ad blocking easier and more comprehensive on iPhones and iPads. The next version of Apple’s mobile-operating system, due out as early as next month, will let users...
2015-09-29 11:47Join the Discussion By Taking Our Short Industry Survey. Read more ...
2015-09-25 10:52In this interview, Dr. Johnny Ryan, Head of Ecosystem at PageFair, discusses the growth of ad blocking, what it is costing publishers and what steps they can take to do something about it. Read more ...
Where do publishers stand with ad blocking? What actions are they taking? What can we do as an industry? Those were just some of the questions addressed during WAN-IFRA's Ad Blocking Action Day on 11 February in Frankfurt, where leading publishers from all over the world gathered to share lessons learned, best-practice and possible solutions.
The issue of ad blocking is complex. Beyond annoyed users and publishers losing revenue, there are many stakeholders: the ad block tech providers, advertisers, online retailers, platforms (notably Facebook, Apple and Google) and anti- ad block tech providers. This is a one-stop overview of the Key Issues – threats as well as opportunities.