After the success of its first edition, WAN-IFRA, holds again "WAN-IFRA América Latina", unmissable meeting point of the Latin American publishing industry will be held in Santiago de Chile, on the 25-26 April 2012. In this edition, prestigious international speakers will analyze the industry hottest topics and present the most interesting and groundbreaking cases in the publishing and multimedia world.

PROGRAMME

25 APRIL 2012

08.30 Welcome

SESSION 1. BUSINESS MODELS AND TRENDS 

08.45 Past, present and future of the publishing business.

WAN-IFRA

09.15 The publishing industry in Latin América. Recent evolution and perspectives. 

Carlos Muller, Communications Manager, Associacão Nacional de Jornais - ANJ, Brazil

09.45 Strategies and business models for newspapers and magazines. 

Jack Griffin, President, Empirical Media Advisors, USA

 

10.30 Pause – Coffee break

 

11.00 Newsrooms: the awaited revolution. Plácido Moreno, Newsplex Consultant, WAN-IFRA, Spain

11.45 Editorial governance in family business.

Carlos Alberto di Franco, Managing Director, Internacional Institute of Social Sciences, Brazil

 

SESSION 2. YOUNG READERS AND STRATEGIES TO ATTRACT THE AUDIENCES OF THE 21ST CENTURY

 

12.30 Young readers and how to stimulate reading among youngsters 

-Andrés Alvarado, Managing Director, National Press Association, Chile

-Aralynn McMane, Executive Director, Young Readership Development, WAN-IFRA, France

 

13.30 Networking lunch

 

SESSION 3. SUCCESSFUL MODELS

 

15.00 Branding and audience loyalty. Case study: El Mercurio. 

Patricio Moreno, Marketing Director, El Mercurio, Chile

Digital tablets at the center of multimedia transformation.  

Ricardo Castellanos, VP Business Development, Cadena Capriles, Venezuela

Growing on digital and paper: how different media can live together and benefit from each other. Case study: O Estado de São Paulo. 

Ricardo Gandour, Content director, O Estado, Brazil

 

16.30 Pause – Coffee break

 

17.00 The newspaper of the 21st century: something special for every platform. 

Mario García, President, García Media Consulting, USA

 

SESSION 4. LATEST TRENDS IN NEWSPAPER PRODUCTION

 

17.45 Latest trends in newspaper production.

Manfred Werfel, Executive Director, Competence Centre Newspaper Production & Deputy CEO, WAN-IFRA, Germany

 

18.30 Wrap up of the day

 

26 APRIL 2012

 

SESSION 5. PRESS FREEDOM IN LATIN AMERICA: NEW TOOLS FOR THE CHALLENGES OF THE REGION

Key note: Anabel Hernández. 2012 Golden Pen of Freedom Award winner, Mexico
 

Discussion panel: Learning from government offensives against press.

-Gustavo González, Managing Editor, Editorial Perfil, Argentina

-César Ricaurte, Director, FUNDAMEDIOS, Ecuador

-Eugênio Bucci, Professor, University of São Paulo, Brazil

Discussion panel: Managing quality newspapers in a violent environment.

-Javier Garza, Deputy Editor, El Siglo de Torreón, Mexico

-Ismael Bojórquez Perea, Manager, Río Doce, Mexico

-Alvaro Sierra, Journalist and Professor, Colombia

10.15 Pause – Coffee break

 

SESSION 6. SUCCESSFUL DIGITAL STRATEGIES

 

10.45

 

Digital Innovation and new businesses

Pepe Cerezo, Partner Director, RocaSalvatelle, España

What is digital success?. Case study: Naspers.

John Relihan, CEO, Media24 Magazines, Soth Africa

Our path to a multiplatform model: Case study: La Voz del Interior  

Carlos Jornet, Editor in Chief, La Voz del Interior, Argentina

 

12.45 Assets, failures, and opportunities of digital kiosks.  

Juan Luis Moreno, Chief of Digital Strategy, Vocento, Spain

 

13.30 Networking lunch

 

SESSION 7. INNOVATIVE MARKETING AND ADVERTISING

15.00 The changing world of classified advertising, and what we need to do about it. Peter Zollman, founding principal, Advanced Interactive Media Group LLC, USA

15.45 Livelöpet - the repositioning of Sweden’s largest audience award

Marie Kry, Project Manager, Aftonbladet, Sweden

 

16.30 Pause – Coffee break

 

17.00 Multiplatform Models. Case study: COPESA. 

Max Sichel, Managing Director, COPESA, Chile.

17.45 Strategies for new niches. Case study: ByC Comunicaciones.  

Felipe Conn, Director comercial y desarrollo, ByC Comunicaciones, Chile

 

18.30 Wrap up