World Association of Newspapers and News Publishers

Date

Thu - 23.10.2014


WAN-IFRA America Latina

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Title

WAN-IFRA America Latina

Date and Location

  • 25 Apr 2012 - 26 Apr 2012
    Santiago de Chile
    Chile

Price

2 días:

  • Members: 590 € 

  • Non members: 690 €

 

1 día:

  • Members: 355 €

  • Non members: 415 €

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Speakers

  • John Relihan, CEO Media24 Magazines-Naspers
    John Relihan
    John Relihan, CEO Media24 Magazines-Naspers

    John has been in the media industry in South Africa for more than thirty years. His career spans...

Speakers

  • John Relihan
    John Relihan, CEO Media24 Magazines-Naspers

    John has been in the media industry in South Africa for more than thirty years. His career spans...

  • Peter Zollman

    PeterZollman is founding principal of the Advanced Interactive Media Group, a global consultancy...

  • Max Sichel
    Managing Director, Grupo COPESA

    Max holds a degree in Economics and an MBA. He has extensive experience in the financial sector...

  • Mario García
    President, García Media Group Inc.

    Mario is the leader of Garcia Media, supervising the work of all projects. Trained as a...

  • Patricio Moreno
    Director of Development and Corporate Marketing, El Mercurio

    Mr. Moreno is a Civil Engineer. He has 23 years experience in the Media and Publishing industry...

  • Ricardo Castellanos
    VP Business Area, Cadena Capriles

    Ricardo is an Economist and holds a postgraduate degree on Strategic Planning. He lectures...

  • Carlos Muller
    Asesor de Comunicación da Associação Nacional de Jornais (ANJ) y editor del Periódico ANJ

    Carlos es Doctor en Estudios Sociales, con especialización en Estudios Comparados. Como...

  • Felipe Conn Irigoyen
    Commercial and Business Development Director, ByC Comunicaciones

    Felipe is Founder  and Commercial Director of  ByC Comunicaciones, a communications...

  • Gustavo González
    Managing Editor, Perfil

    When he was only 19 years old, during the years of the dictatorship, Gustavo managed the...

  • Alvaro Sierra
    Editor-in-Chief, SEMANA weekly, Colombia

    Alvaro Sierra (Cali, Colombia, 1958), has been a journalist and a photographer for over 30 years...

  • Carlos Jornet
    Managing Editor, La Voz del Interior

    Mr. Jornet is President ADEPA and from 1998 he is Managing Editor of La Voz del Interior. He was...

  • César Ricaurte
    Executive Director, FUNDAMEDIOS

    César Ricaurte has exercised journalism for more than 20 years. He wrote articles and widely-...

  • Dr. Aralynn McMane
    Executive Director, Young Readership Development, WAN-IFRA

    Based at the Paris headquarters of WAN-IFRA, the young readership development division strives...

  • Eugenio Bucci
    Professor, University of Sao Paulo

    Eugenio Bucci is a journalist and a professor at the School of Communication and Arts at...

  • Javier Garza Ramos
    Javier Garza Ramos, Knight International Journalism Fellow, Mexico

    Javier Garza Ramos, is a Knight International Journalism Fellow, from Mexico and serves as a...

  • Juan Luis Moreno
    Chief Digital Strategy Officer, Vocento, Madrid, Spain

    Mr. Moreno currently holds the position of Chief Digital Strategy Officer at Vocento since...

  • Manfred Werfel
    Deputy CEO, WAN-IFRA, Germany

    Manfred Werfel took up duties at Ifra in 1996. He is Deputy CEO and Executive Director...

  • Marie Kry
    Project Manager, Aftonbladet

    Marie Kry has a Master’s degree in Business Administration and a past in the Swedish music...

  • Plácido Moreno
    Founder, Caminum Media Research & Development

    Dr. Plácido Moreno (1971) is a journalist and passionate about technology applied to journalism...

  • Ricardo Gandour
    Content Director, O Estado de Sao Paulo

    Ricardo is the Content Director and Executive Editor of Grupo Estado, responsible for the...

  • Jack Griffin
    President, Empirical Media Advisors

    Jack Griffin is the Founder and President of Empirical Media Advisors, an advisory firm...

  • Anabel Hernández
    Mexican journalist, writer and the 2012 laureate of the WAN-IFRA Golden Pen of Freedom

    In her early days starting out as a journalist at Reforma in 1993, Anabel worked local news...

  • Ismael Bojórquez
    Ismael Bojórquez, Director, Riodoce

    Ismael Bojorquez Perea was born in Sinaloa, Mexico on August 18, 1956...

WAN-IFRA America Latina

After the success of its first edition, WAN-IFRA, holds again "WAN-IFRA América Latina", unmissable meeting point of the Latin American publishing industry will be held in Santiago de Chile, on the 25-26 April 2012. In this edition, prestigious international speakers will analyze the industry hottest topics and present the most interesting and groundbreaking cases in the publishing and multimedia world.

PROGRAMME

25 APRIL 2012

08.30 Welcome

SESSION 1. BUSINESS MODELS AND TRENDS 

08.45 Past, present and future of the publishing business.

WAN-IFRA

09.15 The publishing industry in Latin América. Recent evolution and perspectives. 

Carlos Muller, Communications Manager, Associacão Nacional de Jornais - ANJ, Brazil

09.45 Strategies and business models for newspapers and magazines. 

Jack Griffin, President, Empirical Media Advisors, USA

 

10.30 Pause – Coffee break

 

11.00 Newsrooms: the awaited revolution. Plácido Moreno, Newsplex Consultant, WAN-IFRA, Spain

11.45 Editorial governance in family business.

Carlos Alberto di Franco, Managing Director, Internacional Institute of Social Sciences, Brazil

 

SESSION 2. YOUNG READERS AND STRATEGIES TO ATTRACT THE AUDIENCES OF THE 21ST CENTURY

 

12.30 Young readers and how to stimulate reading among youngsters 

-Andrés Alvarado, Managing Director, National Press Association, Chile

-Aralynn McMane, Executive Director, Young Readership Development, WAN-IFRA, France

 

13.30 Networking lunch

 

SESSION 3. SUCCESSFUL MODELS

 

15.00 Branding and audience loyalty. Case study: El Mercurio. 

Patricio Moreno, Marketing Director, El Mercurio, Chile

Digital tablets at the center of multimedia transformation.  

Ricardo Castellanos, VP Business Development, Cadena Capriles, Venezuela

Growing on digital and paper: how different media can live together and benefit from each other. Case study: O Estado de São Paulo. 

Ricardo Gandour, Content director, O Estado, Brazil

 

16.30 Pause – Coffee break

 

17.00 The newspaper of the 21st century: something special for every platform. 

Mario García, President, García Media Consulting, USA

 

SESSION 4. LATEST TRENDS IN NEWSPAPER PRODUCTION

 

17.45 Latest trends in newspaper production.

Manfred Werfel, Executive Director, Competence Centre Newspaper Production & Deputy CEO, WAN-IFRA, Germany

 

18.30 Wrap up of the day

 

26 APRIL 2012

 

SESSION 5. PRESS FREEDOM IN LATIN AMERICA: NEW TOOLS FOR THE CHALLENGES OF THE REGION

Key note: Anabel Hernández. 2012 Golden Pen of Freedom Award winner, Mexico
 

Discussion panel: Learning from government offensives against press.

-Gustavo González, Managing Editor, Editorial Perfil, Argentina

-César Ricaurte, Director, FUNDAMEDIOS, Ecuador

-Eugênio Bucci, Professor, University of São Paulo, Brazil

Discussion panel: Managing quality newspapers in a violent environment.

-Javier Garza, Deputy Editor, El Siglo de Torreón, Mexico

-Ismael Bojórquez Perea, Manager, Río Doce, Mexico

-Alvaro Sierra, Journalist and Professor, Colombia

10.15 Pause – Coffee break

 

SESSION 6. SUCCESSFUL DIGITAL STRATEGIES

 

10.45

 

Digital Innovation and new businesses

Pepe Cerezo, Partner Director, RocaSalvatelle, España

What is digital success?. Case study: Naspers.

John Relihan, CEO, Media24 Magazines, Soth Africa

Our path to a multiplatform model: Case study: La Voz del Interior  

Carlos Jornet, Editor in Chief, La Voz del Interior, Argentina

 

12.45 Assets, failures, and opportunities of digital kiosks.  

Juan Luis Moreno, Chief of Digital Strategy, Vocento, Spain

 

13.30 Networking lunch

 

SESSION 7. INNOVATIVE MARKETING AND ADVERTISING

15.00 The changing world of classified advertising, and what we need to do about itPeter Zollman, founding principal, Advanced Interactive Media Group LLC, USA

15.45 Livelöpet - the repositioning of Sweden’s largest audience award

Marie Kry, Project Manager, Aftonbladet, Sweden

 

16.30 Pause – Coffee break

 

17.00 Multiplatform Models. Case study: COPESA. 

Max Sichel, Managing Director, COPESA, Chile.

17.45 Strategies for new niches. Case study: ByC Comunicaciones.  

Felipe Conn, Director comercial y desarrollo, ByC Comunicaciones, Chile

 

18.30 Wrap up


Venue

Hotel Grand Hyatt

Kennedy Avenue #4601,
Santiago, Chile 756 0994
Tel: +56 2 950 1234    Fax: +56 2 950 3155
Email: santiago.grand@hyatt.com

Tarifas de alojamiento para asistentes a la conferencia:

200 USD+IMPUESTOS para habitaciones dobles de uso individual y 215 USD+IMPUESTOS para habitaciones dobles de doble, ambas en régimen de alojamiento y desayuno. Tarifas sujetas a disponibilidad hasta el 20 de Febrero de 2012. Reserve a través del formulario que podrá descargar más abajo. 

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