World Association of Newspapers and News Publishers

The 12th Readership Conference & Expo


The 12th Readership Conference & Expo

Date and Location

  • 16 Nov 2010 - 17 Nov 2010
    Hotel Nikko, San Francisco

The 12th Readership Conference & Expo

Readership – loyal readers & new audiences
The impact of structural change and the road to recovery and transition

In co-operation with the Newspaper Association of America and WAN-IFRA Newsplex

The WAN-IFRA Readership Conference is the premier event aimed at helping news organisations develop their audiences, whether in print or online.

On 16th-17th November 2010, news media executives from around the globe will gather in San Francisco to hear about and discuss the latest trends in audience behaviour and how to deal with different challenges posed by different readership groups.

The event will also showcase a number of exhibitors who provide solutions in reaching and growing audiences across different platforms.

Tuesday, 16 November

Keynote presentation
How to facilitate conversations and transform readers to contributors

An insight into how VG Multimedia, Schibsted, from Norway, one of the world’s most innovative and profitable news publishing companies, encourages conversations with – and among – its audiences.

Torry Pedersen, CEO, Verdens Gang AS, Norway

Session 1
Taking a closer look at your audience
This session will kick-off the conference by looking at audiences- find out who your audience is, and then learn how to listen to, understand and work together with your audience.

Speakers include:
Jennifer Carroll, Vice President/Senior Editor, ContentOne, Gannett, USA

Anette Novak, Editor-in-Chief, Norran, Sweden

Session 2
The power of print- driving circulation up
A look at successful examples of newspapers that have turned their businesses around through content strategies and loyalty programmes to an upward trend in newspaper circulation

Speakers include:
Martin Jönsson, Deputy Editor-in-Chief, Svenka Dagbladet, Sweden

Eamonn Byrne, Business Director, WAN-IFRA

Gary Olszewski, Director, Consumer Sales, The Baltimore Sun, USA

Session 3
The paid content debate - what will audiences pay for?
This session explores tried-and-tested examples of paywalls, the results and looks to the promising future that tablets and e-reading devices may provide

Speakers include:
Doug Bennett, President of Interactive Division, Freedom Communications, USA

Leon Levitt, VP of Cox Digital Media, Cox Newspapers, USA

Session 4
Presentation of the World Young Reader prizes
Dr. Aralynn McMane, Executive Director, Young Readership Programmes, WAN-IFRA

This year’s World Young Reader Prizes honour newspapers that have engaged a young audience through a variety of strategies, with new awards highlighting approaches via mobile telephones, via work based on youth research or through a programme that shows "enduring excellence" -- continuing to give benefits after several years of existence.

The prizes are supported by Norske Skog, the Norway-based global paper producer, as part of its Newspapers in Education Development partnership with WAN-IFRA.

Evening cocktail

Wednesday, 17 November

Keynote presentation
Strategies for creating emotional bonds with audiences
David L. Hunke, President and Publisher, USA Today, USA

Session 5
How to engage young readers and audiences.

Some top winners from the world young reader awards will present their strategies on how they have successfully engaged young audiences through print, online and mobile.

Speakers include:
Waldemar Pas, Editor in Chief, Metro, Poland.
2010 World Young Reader Newspaper of the Year (tbc)

Reese Chiavari, Creative Director, Teenlink, Sun Sentinel (Florida, USA).
Winner in the Enduring Excellence category. (tbc)

Sunny Joseph, Chief Sub Editorr, Malayala Manorama (India).
Winner in the Mobile category. (tbc)

Session 6
Audience empowerment: local communities, social networks and partnerships

A look at how publishing houses are successfully empowering their audiences to set the agenda through user-generated content, social networks and building content-partnerships.

Erik Sundelof, Chief Technology Officer,, USA

Session 7
New news products for new audiences
A session from the Shaping the future of the Newspaper Project (SFN)

With fragmented markets on the increase, find out how some news publishers are developing new products to meet new audience needs.

Speakers include:
Martha Stone, Director - SFN, WAN-IFRA

Steve Cvengros, General Manager, Homepage at, USA

Terry Horne, President and Publisher, Orange County Register, USA

John Paton, CEO, and Jon Cooper, VP Content, Journal Register Company, USA

Conference Moderators
Jeanne Fox-Alston, Vice President, Foundation & Diversity, Newspaper Association of America, USA

Dr Dietmar Schantin, , Executive Director, Publishing, Editorial and General Management, WAN-IFRA

Conference languages
Conference language will be English
Other languages can be provided if a minimum of 10 delegates request them.

Session Times
Tuesday 16 November 2010:
09h00 - 16h30

Wednesday 17 November 2010:
09h00 - 16h00

Cocktail for the participants on Tuesday 16 November at 18h00.

Fees / Prix / Preise

Cancellation Policy: Cancellation is possible in writing and wil be accepted up to 2 weeks before the event. A non-refundable handling fee of 10% become due in this case. We regret that we will be compelled to retain the full participation fee for cancellations after this time.


Contact information