CANCELLED

Welcome to a workshop about systems and solutions for contextual advertising and automatic editorial matching! During one day you get the opportunity to meet system suppliers from the Nordic market, and have a chance to evaluate how their systems could be put into use in your own organization.

On site:
The day will begin with a case study presentation from Halvard Kristiansen, Head of Behavioural Targeting at Schibsted, Norway, who will talk about what they have learned from using behavioral targeting in their organisation for editorial and commercial purposes.

After the introductory presentation the participants will be divided into smaller groups, and get to meet the suppliers one at a time (approximately 1 h per supplier). The suppliers will demonstrate their systems, talk about the latest developments and answer your questions.

These suppliers have confirmed their participation so far: Leiki & Tieto, Open AdExchange, Twingly. Plaese scroll down to read more about the participating system suppliers.

Take this opportunity to see some of the "intelligent" systems and solutions available on the Nordic market!

If your publishing company would like to target and improve your offerings by automatically match articles with relevant adverts or by matching your own editorial content with relevant blog posts – then this workshop is something for you!

We have only 25 places, therefore register today to ensure your participation!

Welcome!

WAN-IFRA Nordic

More information:
Times: approx. 09.00-17.00, 15 April 2010
Venue: Offices of MBL, Kongens gate 14, 0153 Oslo, Norway
Price: 990 SEK +VAT (members); 1590 SEK (non members).

For more information and questions, please contact Annica Widlert at WAN-IFRA Nordic annica.widlert@wan-ifra.org or +46 (0) 8-692 46 74.

The systems you will meet on site:

Leiki
www.leiki.com
Leiki Focus, presented by Tieto, is a solution for targeted advertising and content recommendation that uses the most advanced content and user interest analysis technology available on the market. Every editorial, classified or user-generated content item is analysed with a 100 000 category ontology, and user clicks on content update a real-time user interest profile. This enables easy contextual and behavioural targeting of any kind of content, including eCommerce product catalogs. The solution includes full campaign management, ad serving and reporting. It can also be integrated to 3rd party ad servers. The solution builds a very detailed database on individual user interests, which can be integrated with CRM and business intelligence. Most Finnish publishers are using Leiki Focus.

Open AdExchange www.openadex.com
Read more on the link above!

Twingly
www.twingly.com
Twingly is Europe's premier search engine for social media - blogs and microblogs. Business applications of their technology include brand monitoring and Twingly Blogstream, allowing publishers to connect to blogs. This fall they introduce Twingly Channels for creating an unmatched user experience and Twingly Socialstream, making your website again the natural starting point for seeing all conversations around your content. While showing all linking blogs and tweets, Twingly Socialstream also makes it natural for your visitors to publish comments and ratings of your content out to platforms like Twitter and Facebook, directing more visitors to your site.