World Association of Newspapers and News Publishers

Study Tour: Digital Advertising Strategies

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Study Tour: Digital Advertising Strategies

Date and Location

  • 04 Nov 2012 - 09 Nov 2012
    Washington D.C., New York City, Chicago


Cancellation Policy:
Cancellations will be accepted (less 10% administration charge) up to 4 weeks before the start of the Tour; any cancellations received hereafter will not be refunded. Substitutions can be made at any time. In this case, please notify us as soon as possible.

Sub title

Visit the digital innovators in the US

Introduction to Event

The United States are leading when it comes to digital advertising. What platform and technologies are they using and how do they make money?

We take you to the most innovative companies in Washington D.C., New York City and Chicago. We also invite you to the One-day summit "Digital Agency" in Chicago

Meet the digital innovators and discuss with advertising experts from around the world!


  • Visit The New York Times, Wall Street Journal, Newsday and Daily News  in New York City
  • Experience Election Day in Washington D.C.
  • Be the guest of the sales team at the Washington Post, Washington Times, Washington Examiner and Gannett Co.
  • Meet Gordon Borrell, CEO, Borrell Associates
  • Visit The Chicago Tribune, Groupon and in Chicago

Study Tour: Digital Advertising Strategies


  • Successful digital campaigns

  • Include digital into cross-media campaigns/packages

  • Platforms and products: what is offered and in what packages

  • Prices for digital advertising products

  • Process/workflow: cooperation with media agencies or direct sale?

  • How is the sales team organized: how companies make sure that they have the digital expertise


WAN-IFRA study tours - your benefit:

Exclusivity. WAN-IFRA takes small groups of high level executives from around the world to meet the key decision makers and project leaders face to face.


Best Practice. Learn from innovative companies – newspapers and media advertising experts, customers, research institutions, agencies – and gain unique insights!


Networking. Exchange experience and ideas with presenters and colleagues in an inspiring and informal atmosphere.

Contact information


Partner and Sponsors

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