Siah Ping started her career in Ogilvy & Mather Malaysia in 1990. In her 18 years with Ogilvy, Siah Ping worked across its group of companies in advertising, CRM, PR and activation.  In her capacity as Group Planning Director, Siah Ping ran a strategic planning unit for brand communications of major FMCG brands and driving the group’s projects in consumer and cultural insights. She left Ogilvy to join pay TV operator Astro in 2009 as Vice President, Consumer and Content Strategy.

Wong Siah Ping joined Star Publications as Group Chief Marketing Officer in May 2011, managing customer and product segment marketing, CRM, research and branding.  In her current role as Chief Operating Officer, Digital Business, Siah Ping takes care of the Publications online assets as well as driving the digital strategy for the Publications.