World Association of Newspapers and News Publishers


Troy Young

Troy Young

President, Hearst Magazines Digital Media, USA

Troy Young is president of Hearst Magazines Digital Media. In this position, Young oversees the digital content, technology, operations, product, and business development strategies for the magazine division’s digital portfolio, which includes 18 brand websites such as Cosmopolitan, Popular Mechanics, ELLE, Esquire, Good Housekeeping, Harper’s Bazaar, and Seventeen, and attracts more than 100 million unique visitors and 740 million page views monthly.

A media executive and entrepreneur with 20 years of experience in digital publishing and advertising, Young was previously president of Say Media. He joined Say (previously VideoEgg) in its early stages and shaped its corporate, product, and brand strategy; built and led the marketing, sales and editorial organizations; and oversaw acquisitions. Young developed the content portfolio to include fast-growing brands xoJane, Remodelista and ReadWrite, created a groundbreaking advertising approach and engagement-pricing model, and grew the company to $100 million in revenue.

 

Prior to Say, Young was chief experience officer of the Omnicom digital agency Organic, where he advised on strategy and created award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held board and advisory roles with a number of digital media, mobile and commerce companies, including Refinery29—the digital media and e-commerce website in which Hearst is an investor—BuzzMedia (now Spinmedia), a digital publisher of pop culture and music brands, and ticketing and e-commerce platform CrowdSurge. 

 

In 2013, Young made the Folio 100 – a list of the most influential and impactful media professionals of the year – and was named one of MIN’s Most Intriguing People.

 

 

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