World Association of Newspapers and News Publishers


Tom Negrete

Tom Negrete

Director of Innovation and News Operations for The Sacramento Bee, USA

Tom Negrete  has been focused on moving The Sacramento Bee toward personalization and leveraging reader data to improve how his newsroom serves its readers. Tom has cultivated and leveraged academic relationships at Stanford University, the University of Southern California, Columbia University, Northwestern University and the University of Texas at Austin to help move The Bee toward personalization on news content and recognizing the value of specific readers. Tom was previously managing editor at The Bee, from 2007 until 2013 when he took on his current role. Tom joined The Bee in 1994 as an assistant city editor before becoming sports editor and then assistant managing editor for sports and business. Prior to joining The Bee, Tom was a copy editor on the national desk of The New York Times, from 1989 to 1994.

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