World Association of Newspapers and News Publishers

Keith Cheong

Keith Cheong

Head of Sales, Digital Division, Singapore Press Holdings

18 years of television broadcast & digital media expertise. 

Led business units responsible for driving television content sponsorships, branded content development, timebelt partnerships, content & format syndication revenue silos at AXN Asia, Television Corporation of Singapore, SPH MediaWorks & MediaCorp Studios.

Spearheaded digital marketing & sales strategy, business development & advertising sales by partnering premiere web publishers; i.e. Facebook, Microsoft Advertising, ESPN Digital Media, Garena, Tiger Airways & Friendster across China, Indonesia, Philippines & Singapore markets.

Digital thought leadership responsible to drive business innovation & growth; in the areas of Digital Sales Strategy, B2B Marketing, Research & Analytics at Starhub, PropertyGuru and Singapore Press Holdings.

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