World Association of Newspapers and News Publishers


Katja Riefler

Katja Riefler

Principal, MD, Advanced Interactive Media Group LLC

Katja Riefler, AIM Group principal and Managing Director has a broad background working with newspapers, trade associations and online services to shape media companies for the future. She is based in Munich and travels regularly throughout Europe, Middle East and Africa and frequently to the United States. 

The AIM Group is a boutique consultancy company focused on the global interactive marketplace business (jobs, automotive, real estate, general classifieds). It's team is spread around the globe. Besides providing proprietary consulting and market research it publishes "Classified Intelligence Reports" since more than 16 years - probably worldwide the only focused resource about business strategies and trends that affect digital marketplace companies. 

Riefler joined the AIM Group in 2002, analysing the changing nature of classified advertising throughout Europe, and became its Director Europe in 2007. She was promoted to director for Europe, Middle East and Africa (EMEA) in 2011 and MD in January 2015. As experts on digital marketplaces, she and her team work closely with media enterprises, dot-coms, start-ups and financial investment companies.

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