World Association of Newspapers and News Publishers


Gordon Borrell

Gordon Borrell

CEO, Borrell Associates​, USA​

Gordon Borrell is one of the media industry’s leading analysts. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he worked for 22 years. He started his career as a reporter and editor for The Virginian-Pilot in Norfolk, Virginia. In 1989 he began pioneering interactive ventures and helped establish the first TV, newspaper, cable and network TV websites. Mr. Borrell conceptualized and helped create InfiNet, an Internet access and hosting company later split up and sold to Earthlink and to Gannett Co. He is a member of the executive board of the Local Media Association and is past president of the Newspaper Association of America’s New Media Federation.

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