World Association of Newspapers and News Publishers

Geoff Tan

Geoff Tan

Senior Vice President, Head - Strategic Marketing, Singapore Press Holdings, Singapore

In his 30 years at SPH, Geoff has worked across 4 major portfolios.  His contributions involved pioneering the launch of The New Paper, Singapore’s leading paid morning tabloid; taking charge of the Marketing Division’s Advertising & Promotions department; driving the sales for SPH newspapers across multiple industry sectors; and leading the strategy arm of SPH’s digital business, with marketing & branding responsibilities cutting across all of its platforms.

Currently, as Senior Vice President and Head of Strategic Marketing, Geoff’s professional responsibilities spans the Marketing Division’s non-sales pillars - Business Development, Research & Analytics, Content Marketing, Product Branding & Promotions, and a Creative Lab.  He is also responsible for evangelizing SPH’s integrated media ideology to the advertising fraternity.

Geoff has spoken at major industry conferences in Australia, Austria, Denmark, the Middle East, Hong Kong, Malaysia, Philippines, Ukraine, Vietnam, and Canada.  Geoff was conferred the PANPA 2011 MARKETER OF THE YEAR accolade by the Pacific Area Newspaper Publishers Association for outstanding performance in marketing for a newspaper publishing company.

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