World Association of Newspapers and News Publishers

Eduardo Sirotsky Melzer

Eduardo Sirotsky Melzer

Chief Executive Officer, Grupo RBS, Brazil

Eduardo Sirotsky Melzer, is the CEO for Grupo RBS since July 3rd, 2012. He is the grandson of Mauricio Sirotsky Sobrinho, the company’s founder, and has been working for the business for more than eight years. Eduardo started out at the company in 2004 acting as General Manager for the National Market, based in the company’s São Paulo branch. Later on, in 2008, he took over as vice-president of Market and Business Development. During this period, he as responsible for expanding RBS’ national dimension and, in 2010, became Executive Vice-President with a mission: to develop the group’s operations in the Communications area as well as to expand the group’s performance in the digital and executive education markets - the latter being the two other main strategic pillars of Grupo RBS.

Eduardo has started out his career in Brazil, where he has worked both with the financial market and franchising, being master franchiser for the multinational company Sweet Sweet Way. He has also collaborated with projects within Booz Allen & Hamilton consulting company. In the United States, he has worked at Delphi Corporation and acted as general director at BoxTop Media, a New York based company.

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