World Association of Newspapers and News Publishers


Dr. Dietmar Schantin

Dr. Dietmar Schantin

Founder, Institute for Media Strategies, UK

Dr. Dietmar Schantin is known in the media industry as the innovator of a series of modern editorial and newsroom concepts around the world. He worked during his time as Executive Director of WAN-IFRA Newsplex with the Telegraph Media Group, Ringier Media Group, Archant Group, Associated News Media, Axel Springer, and many others. 

He introduced the concept of customer focus, integrated process management and change management and into the thinking of publishing organisations. Those concepts are today regarded as some of the most important issues when it comes to transforming traditional newspaper organisations into modern multiple media operations. The newsroom models he developed are today found around the globe in media houses who want to transform their operations into a modern multi platform operation. The Telegraph Media Group is in many cases regarded as a role model for a modern structured newsroom.

In March 2012, after he left WAN-IFRA, Dietmar founded the Institute for Media Strategies, an independent international research and consultancy organisation for the media industry with the focus on supporting the growth of and the design of sustainable business models for the press media. Currently he and his team is working with publishing houses in Europe, USA, Middle and Far East and Asia mainly on topics of multi-platform product development and product relaunch, paid content strategies and transformation management.

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