World Association of Newspapers and News Publishers

Deepika Nikhilender

Deepika Nikhilender

CEO - Growth & Emerging Markets Solutions (GEMS), Mindshare Asia Pacific, Singapore

Deepika is based in Singapore as the CEO of the Growth & Emerging Markets Solutions (GEMS) Team, which is part of the Mindshare Asia-Pacific offering for these challenging

She leads a community of specialists in the region creating valuable differentiation across a wide range of clients who aim to achieve growth in this region.

She also leads the practice of Business Planning in Asia-Pacific, which steers the Insights, Analytics, Data and Strategy vision for the agency.


She has been in the marketing communications business for 19 years starting of in Initiative Media India.  Deepika moved to Singapore with Ogilvy & Mather and was instrumental in launching Mindshare in 1998. She grew at a quick pace and went on to head up the Singapore MindShare operations from 2003 to 2006.


She has managed several global accounts such as Unilever, Nestle, Nike, Kraft, Cerebos, HBO, BMW, Lufthansa, Mattel, Pepsi, LandRover, KFC, PizzaHut, Guinness, Kimberly Clark and Gillette.  Whilst managing these businesses, she has gained rich experience in the growth and emerging markets.


Her contribution to the media community was recognized in 2006 when she was awarded the ‘Media Person of the Year’ by the Singapore advertising association of advertisers and agencies. In 2011, Deepika was recognized as “Innovator of the Year” by THE INTERNATIONALIST magazine in New York and then went on to win the “Regional Client Leader of the Year” award by Campaign Asia in the same year.

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