World Association of Newspapers and News Publishers


Chris Christian

Chris Christian

Vice President, Mather Economics, USA

Chris Christian brings 25 years of experience to Mather Economics. As a vice president, he leads new business development efforts and focuses on expanding Mather Economics’ product and services portfolios to both anticipate and meet client needs.

Prior to joining Mather Economics, Chris was vice president of audience & marketing for The Kansas City Star and over a 10 year period, led efforts to grow the reach of all print and digital products for paper, while overseeing market research, negotiating advertising promotional agreements and steering company marketing initiatives. He also worked as the director of sales and marketing for Research and Marketing Solutions (RAMS), a provider of inbound/outbound teleservices.

Over the span of his career, Chris has held corporate and market leadership positions with Dow Jones, Gannett, Knight Ridder and McClatchy.

He is known as an industry thought leader and groundbreaker on numerous revenue and marketing initiatives and has made organizational committee and board contributions to NAA, INMA, AAM, and Major Metro. 

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