World Association of Newspapers and News Publishers


Publish Asia 2015

Programme

Wednesday, 29. April 2015

  • 9:00
    Common opening session for all
    World Ballroom B, Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld

    Moderator: Gilles Demptos, Director Asia, WAN-IFRA

    Opening keynote
    Dr. Mario Garcia, Founder & CEO, Garcia Media, USA

    World Press Trends
    Thomas Jacob, COO, WAN-IFRA

    Keynote
    Pit Gottschalk, Managing Director of Content Management, Axel Springer, Germany

    CEO and Founder, García Media, USA

    COO, WAN-IFRA

    Managing Director, Content Management, Axel Springer, Germany

  • 11:00
    Common session for all
    World Ballroom B, Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld

    Building up a virtuous data ecosystem
    Rappler has implemented a unique model of audience engagement which combines crowdsourcing and data analytics to engage users and deliver powerful targeted ad campaigns.
    Maria A. Ressa, CEO & Executive Editor, Rappler, Philippines

    Data: An opportunity for magazine publishers?
    Challenges & opportunities linked to “data” for a traditional magazine publisher in the journey of digital transformation.
    Yves Bougon, Director East Asia, Hearst Media International, Japan

    CEO and Executive Editor, Rappler, Philippines

    President & CEO, Hearst Fujingaho Co., Ltd. SVP, Managing Director – East Asia, Hearst Magazines International East Asia, Japan

  • 13:00
    Hosted by Cxense

    World-class brands such as The Wall Street Journal, e-commerce leader DMM.com, and media company Globo all use Cxense to gain a lead on the competition. Why? Media, e-commerce and enterprise businesses are suddenly realizing that being smart with data not only means improving the user experience on their sites, it also means higher revenue. The session will cover topics such as the power of personalizing your site with data, boosting revenue with targeted advertising (including native ads), and how to use data to increase digital subscribership. It will also include a case study presentation by Motoko Imada, CEO of Japan's Mediagene, and her team member Kotara Teshima. Mediagene is a leading digital media company in Japan, with titles such as GIZMODO, lifehacker, and Kotaku reaching over 145 million PVs/month.

    VP Global Marketing & Communications, Cxense

    CEO, Mediagene, Japan

    Senior Vice President & GM, Asia Pacific , Cxense

  • 14:00

    Moderator: Julie Posetti, Research Fellow, WAN-IFRA/ Journalism Lecturer, University of Wollongong (Australia)

    How to keep journalists safe in Asia and other regions? What can we learn from Western media houses about the protection of sources in the digital era?

    Pichai Chuensuksawadi, Group Editor in Chief, Post Publishing, Thailand
    Abdul Jalil Hamid, Group Editor in Chief, NSTP, Malaysia
    Martin Schibbye, Investigative Journalist, Sweden

    Research Fellow, WAN-IFRA/Journalism Lecturer, University of Wollongong, Australia

    Group Editor-in-Chief, Bangkok Post, Thailand

    Group Managing Editor, The New Straits Times Press (M) Bhd., Malaysia

    Journalist, Sweden

  • 16:00

    Integrating people, culture, tools and workflow: How to get things done in the modern newsroom
    Change is hard. So how do you go about changing the way your newsroom works? We’ll look at four key aspects in what makes an effective newsroom tick -- people, culture,  tools and workflow — and explore ways to get your teams moving in today’s fast-moving digital landscape.
    Alan Soon, Founder & CEO, The Splice Newsroom, Singapore

    Transforming the Newsroom – Driving Online and Print
    INM Group Editor-in-Chief Stephen Rae describes how the company has cut costs in its print operation which have allowed the media group to invest in online, creating the biggest news site in Ireland. The project involved removing the sub-editing operation in the group, allowing reporters to write ‘clean copy’ and their own headlines. All four INM market leading daily and Sunday newspapers now operate from one newsroom which also drives the digital sites. The project implemented over the last 12 months has transformed the newsroom and made the legacy company online facing.
    Stephen Rae, Group Editor in Chief, Independent News & Media, Ireland

    Founder & CEO, The Splice Newsroom, Singapore

    Group Editor in Chief, INM, Ireland

Thursday, 30. April 2015

  • 8:00
    Hosted by Mather Economics

    Publishers need to understand what content is driving audience engagement and subscriptions, how different customer segments consume the content, which customers are willing to pay, and how much they will pay. They also need to understand what advertising inventory advertisers are demanding, the value of that inventory, and what inventory remains available. Mather Economics will share case studies and offer recommendations on how best to execute your data-driven strategy

    President, Mather Economics, USA

  • 9:00

    Tools, technology and techniques for storytelling and publishing
    Asha Phillips, Founder, Verily, Singapore

    Trends in Newsrooms 2015
    The editor of the World Editors’ Forum’s flagship publication, ‘Trends in Newsrooms’, previews the top 2015 trends that will help reboot your storytelling.
    Julie Posetti, Research Fellow, World Editors Forum

    Content discovery vs. a traditional newspaper’s website: Ideas for SEO and demand driven management of high quality content
    A glimpse how mechanisms of content discovery are used at FAZ.NET. Outlining the systematic solutions underneath, the examples reach from trend detection to dynamic aggregation – to offer the benefit of content discovery to readers and use it for audience development through SEO.
    Ludwig Coenen, Head of Online-Marketing, Frankfurter Allgemeine Zeitung, Germany

    Asia Editor, Storyful, UK

    Founder, Verily, Singapore

    Research Fellow, WAN-IFRA/Journalism Lecturer, University of Wollongong, Australia

    Ludwig Coenen, Head of Online-Marketing, Frankfurter Allgemeine Zeitung, Germany

  • 11:00
    Hosted by Google

    The flood of public data on the Internet can be overwhelming but has been matched by a similar growth in free tools to parse the data and turn it into compelling maps and charts. Robin Moroney will give an overview of some of Google’s tools that let you hunt for data more efficiently, turn it into images quickly and discover new stories and find new ways to illustrate old ones.

    Robin Moroney, Communications Manager APAC, Google, Singapore

  • 13:00
    Lunch session hosted by Google

    Asia's Internet users are reinventing the Internet around mobile, pushing news publishers to develop new content and new ways to make money. Dushyant Khare of Google and Kirk MacDonald of Digital First Media will share their perspectives on the new business strategies and revenue models in the mobile first world across the world and discuss the difference and similarities between Asia's mobile Internet users and the West's Internet users that began with desktop.

    Director, Asia, WAN-IFRA

    Head of Strategic Partnerships for Southeast Asia & India, Google

    Executive Vice President of Sales and Sales Development/ President of AdTaxi, Digital First Media, USA

  • 14:00
    Common closing session for all

    The International New York Times in Asia: Looking ahead
    A look at the International New York Times’ approach to growing its business in Asia and some of the exciting new print and digital initiatives being launched in the region throughout 2015.
    Helena Phua, Executive Vice President - APAC, INYT, HK

    More internet - More content: Transformation of media landscape & publishing through digital and mobile
    Asia’s use of mobile devices is creating entirely new opportunities for publishers and changing the world’s Internet. Google outlines how to reach out to an audience that behaves very differently from audiences in the West and which new business models are being created in the process.
    Dushyant Khare, Head of Strategic Partnerships for Southeast Asia & India, Google

    Building and retaining audiences through innovation
    A look at The Wall Street Journal’s approach to storytelling, platforms and engaging subscribers
    Mark Pope, Managing Director, Dow Jones Asia, HK

    Executive Vice President - APAC , International New York Times

    Head of Strategic Partnerships for Southeast Asia & India, Google

    Managing Director, Dow Jones, Asia Pacific & Publisher, The Wall Street Journal Asia

Date and Location

  • 28 Apr 2015 - 30 Apr 2015
    Bangkok
    Thailand

Contact information

Programme