World Association of Newspapers and News Publishers


Publish Asia 2015

Programme

Wednesday, 29. April 2015

  • 9:00
    Common opening session for all
    World Ballroom B, Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld

    Moderator: Gilles Demptos, Director Asia, WAN-IFRA

    Opening keynote
    Dr. Mario Garcia, Founder & CEO, Garcia Media, USA

    World Press Trends
    Thomas Jacob, COO, WAN-IFRA

    Keynote
    Pit Gottschalk, Managing Director of Content Management, Axel Springer, Germany

    CEO and Founder, García Media, USA

    COO, WAN-IFRA

    Managing Director, Content Management, Axel Springer, Germany

  • 11:00
    Common session for all
    World Ballroom B, Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld

    Building up a virtuous data ecosystem
    Rappler has implemented a unique model of audience engagement which combines crowdsourcing and data analytics to engage users and deliver powerful targeted ad campaigns.
    Maria A. Ressa, CEO & Executive Editor, Rappler, Philippines

    Data: An opportunity for magazine publishers?
    Challenges & opportunities linked to “data” for a traditional magazine publisher in the journey of digital transformation.
    Yves Bougon, Director East Asia, Hearst Media International, Japan

    CEO and Executive Editor, Rappler, Philippines

    President & CEO, Hearst Fujingaho Co., Ltd. SVP, Managing Director – East Asia, Hearst Magazines International East Asia, Japan

  • 13:00
    Hosted by Cxense

    World-class brands such as The Wall Street Journal, e-commerce leader DMM.com, and media company Globo all use Cxense to gain a lead on the competition. Why? Media, e-commerce and enterprise businesses are suddenly realizing that being smart with data not only means improving the user experience on their sites, it also means higher revenue. The session will cover topics such as the power of personalizing your site with data, boosting revenue with targeted advertising (including native ads), and how to use data to increase digital subscribership. It will also include a case study presentation by Motoko Imada, CEO of Japan's Mediagene, and her team member Kotara Teshima. Mediagene is a leading digital media company in Japan, with titles such as GIZMODO, lifehacker, and Kotaku reaching over 145 million PVs/month.

    VP Global Marketing & Communications, Cxense

    CEO, Mediagene, Japan

    Senior Vice President & GM, Asia Pacific , Cxense

  • 14:00

    5 steps to a successful multimedia sales team
    From dynamic face to face multi media sales pitches to programmatic automation this presentation will showcase 3 major newsmedia company cases and the formula they used to achieve more profitable multimedia advertising sales.
    Eamonn Byrne, Business Director, Byrne Partnership, UK

    Digitising the sales network - the sph story
    To poise for growth, sph restructures its sales organisation and redefines its sales servicing strategies to differentiate, resonate and connect with the elusive digital natives today. Believing in that digital future, sph digital was birthed with a mandate to focus on innovation, creativity and enterprise; and to cover the full spectrum from premium to marketplace in order to compete effectively at every price-point.
    Keith Cheong, Head of Sales, SPH Digital, Singapore

    Business Director, The Byrne Partnership Ltd, UK

    Business Director, The Byrne Partnership Ltd, UK

    Head of Sales, Digital Division, Singapore Press Holdings

  • 16:00

    How to avoid losing yield in an automated trading world
    With online ad placement becoming increasingly automated, the digital ad industry has a problem on the other side of the equation: The traffic is becoming increasingly automated, too. The rise of programmatic forms of online advertising are something of a double-edged sword, and it could create a challenge for advertisers and publishers alike.
    Ahteram Uddin, Chief Operating Officer, Prothom Alo, Bangladesh

    “The Kopi Journey” 5D Print Campaign
    Malaysia’s first 5D print ad campaign kicked off for one week in March 2014, sending millions of readers into coffee mood tinged by exploiting Human 5 senses through collaboration between the New Straits Times and Wonda (a renowned Japanese coffee brand). The first-of-its-kind campaign was a tremendous success, coveting numerous awards and recognitions locally and abroad. 
    Roche Chew, GM Agency Sales, NSTP, Malaysia

    Chief Operating Officer, Prothom Alo, Bangladesh

    GM Agency Sales, NSTP, Malaysia

Thursday, 30. April 2015

  • 8:00
    Hosted by Mather Economics

    Publishers need to understand what content is driving audience engagement and subscriptions, how different customer segments consume the content, which customers are willing to pay, and how much they will pay. They also need to understand what advertising inventory advertisers are demanding, the value of that inventory, and what inventory remains available. Mather Economics will share case studies and offer recommendations on how best to execute your data-driven strategy

    President, Mather Economics, USA

  • 9:00

    Everyday Life in the Mobile-First World
    Asia’s home to most of the world’s first and largest mobilefirst countries, where consumers rarely use a PC and are building their Internet from an entirely new base. Using data from Google search trends and Google’s Consumber Barometer survey, Robin Moroney will outline how this affects how people in Asia consume media, shop, take  photos and, yes, track the news. Many of the lessons learned in the desktop-based West about Internet habits in the 2000s need to be unlearned. Asia shows most clearly how the world’s Internet will develop from now on.
    Robin Moroney, Communications Manager APAC, Google, Singapore

    Understanding advertising trends
    Recent advertising trends in Thailand and SEA. What news media companies should to maintain or expand their share of the ad spend pie?
    Tharaputh Charuvatana, MD, UM Thailand, Thailand

    The future of advertising
    Key advertising trends and media consumption habits. Insights on market expectations from traditional & new media. A glimpse of what the future holds for marketers and the industry at large.
    Andreas Vogiatzakis, CEO, Omnicom, Malaysia

    CEO, Omnicom Media Group, Malaysia

  • 11:00
    Common session with Advertising Summit

    Growing mobile revenue
    An overview of the Fairfax mobile portfolio and how Fairfax is growing mobile revenue from both advertising and subscriptions. Case study of a brand new app using an emerging mobile technology which aims to address both revenue streams.
    Nada Tielu, Head of Native, Fairfax Media, Australia

    Digital First Media take on growing digital revenue
    In this session, Kirk MacDonald will share Digital First’s vision of the digital ecosystem and explain their key orientations for growing digital revenues.
    Kirk MacDonald, Exec. VP of Sales and Sales Development/ President of AdTaxi, Digital First Media, USA

    Head of Native, Fairfax Media, Australia

    Executive Vice President of Sales and Sales Development/ President of AdTaxi, Digital First Media, USA

  • 13:00
    Lunch session hosted by Google

    Asia's Internet users are reinventing the Internet around mobile, pushing news publishers to develop new content and new ways to make money. Dushyant Khare of Google and Kirk MacDonald of Digital First Media will share their perspectives on the new business strategies and revenue models in the mobile first world across the world and discuss the difference and similarities between Asia's mobile Internet users and the West's Internet users that began with desktop.

    Director, Asia, WAN-IFRA

    Head of Strategic Partnerships for Southeast Asia & India, Google

    Executive Vice President of Sales and Sales Development/ President of AdTaxi, Digital First Media, USA

  • 14:00
    Common closing session for all

    The International New York Times in Asia: Looking ahead
    A look at the International New York Times’ approach to growing its business in Asia and some of the exciting new print and digital initiatives being launched in the region throughout 2015.
    Helena Phua, Executive Vice President - APAC, INYT, HK

    More internet - More content: Transformation of media landscape & publishing through digital and mobile
    Asia’s use of mobile devices is creating entirely new opportunities for publishers and changing the world’s Internet. Google outlines how to reach out to an audience that behaves very differently from audiences in the West and which new business models are being created in the process.
    Dushyant Khare, Head of Strategic Partnerships for Southeast Asia & India, Google

    Building and retaining audiences through innovation
    A look at The Wall Street Journal’s approach to storytelling, platforms and engaging subscribers
    Mark Pope, Managing Director, Dow Jones Asia, HK

    Executive Vice President - APAC , International New York Times

    Head of Strategic Partnerships for Southeast Asia & India, Google

    Managing Director, Dow Jones, Asia Pacific & Publisher, The Wall Street Journal Asia

Date and Location

  • 28 Apr 2015 - 30 Apr 2015
    Bangkok
    Thailand

Contact information

Programme