World Association of Newspapers and News Publishers


Publish Asia 2015

Programme

Tuesday, 28. April 2015

  • 9:00
    Lotus Suites 13 - 14, Level 23, Bangkok Convention Centre, Centara Grand Hotel

    This workshop is meant for advertising, marketing and sales executives. It will provide essential strategies and best practices for:  

    • Assessing your company current activities and structure
    • Enabling continuous development and getting change to become the norm
    • Providing a dynamic process for measurement of activity and results
    • Providing a dynamic and motivational sales environment
    • Empowering the management team and place them firmly in control of the activities that drive business plan achievement
    • Improving team and individual performance
    • Ensuring challenging yet realistic targets and objectives

    Business Director, The Byrne Partnership Ltd, UK

  • The objective of this workshop is to introduce the participants to the best practices in visual journalism, to broaden their understanding of design, visual communication and storytelling in the multimedia era. According to workshop leader Mario Garcia “These are the best of times to be a storyteller, since we can tell stories across platforms, emphasizing the uniqueness of each.”     Mario Garcia is globally known as one of the premiere media designers, having completed close to 700 projects in 120 countries, including TheThe Wall Street Journal, The Washington Post, South China Morning Post (Hong Kong), New Straits Times (Malaysia),  Aftenposten (Norway), The Philadelphia Inquirer... Mario has received over 300 SND Awards including the Lifetime Achievement Award. 

    CEO and Founder, García Media, USA

Tuesday, 28. April 2015 - Wednesday, 29. April 2015

  • 16:00

    Welcome Reception, 28 April 2015
    The Tourism Authority of Thailand (TAT) will host this warm-up event on the conference's eve which will feature exciting cultural performances, amazing local food and great networking opportunities.

     

    Gala Dinner, 29 April 2015
    Hosted by the Thailand Convention and Exhibition Bureau, this glamorous networking event is a Publish Asia highlight and definitely not to be missed. The winners of the prestigious Asian Media Awards will be presented at the dinner.

     

    Publish Asia Expo, 29-30 April 2015
    Vendors of services and equipments for the news media industry will showcase their latest technology and services offerings at the Expo. Delegates will be able to interact with these important players who fuel the industry with great innovations and useful business insights. 

Wednesday, 29. April 2015

  • 8:00
    Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld

    PA registration/badge collection will start from 8:00am at Level 23, Bangkok Convention Centre at Centara Grand Hotel @ CentralWorld.

    Delegates are to be seated by 9:00am at the World Ballroom Hall for the conference opening.

    Note: Badges are to be worn throughout the entire conference/masterclasses. Delegates without badges will not be allowed into the premises.

  • 9:00
    Common opening session for all
    World Ballroom B, Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld

    Moderator: Gilles Demptos, Director Asia, WAN-IFRA

    Opening keynote
    Dr. Mario Garcia, Founder & CEO, Garcia Media, USA

    World Press Trends
    Thomas Jacob, COO, WAN-IFRA

    Keynote
    Pit Gottschalk, Managing Director of Content Management, Axel Springer, Germany

    CEO and Founder, García Media, USA

    COO, WAN-IFRA

    Managing Director, Content Management, Axel Springer, Germany

  • 11:00
    Common session for all
    World Ballroom B, Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld

    Building up a virtuous data ecosystem
    Rappler has implemented a unique model of audience engagement which combines crowdsourcing and data analytics to engage users and deliver powerful targeted ad campaigns.
    Maria A. Ressa, CEO & Executive Editor, Rappler, Philippines

    Data: An opportunity for magazine publishers?
    Challenges & opportunities linked to “data” for a traditional magazine publisher in the journey of digital transformation.
    Yves Bougon, Director East Asia, Hearst Media International, Japan

    CEO and Executive Editor, Rappler, Philippines

    President & CEO, Hearst Fujingaho Co., Ltd. SVP, Managing Director – East Asia, Hearst Magazines International East Asia, Japan

  • 13:00
    Hosted by Cxense

    World-class brands such as The Wall Street Journal, e-commerce leader DMM.com, and media company Globo all use Cxense to gain a lead on the competition. Why? Media, e-commerce and enterprise businesses are suddenly realizing that being smart with data not only means improving the user experience on their sites, it also means higher revenue. The session will cover topics such as the power of personalizing your site with data, boosting revenue with targeted advertising (including native ads), and how to use data to increase digital subscribership. It will also include a case study presentation by Motoko Imada, CEO of Japan's Mediagene, and her team member Kotara Teshima. Mediagene is a leading digital media company in Japan, with titles such as GIZMODO, lifehacker, and Kotaku reaching over 145 million PVs/month.

    VP Global Marketing & Communications, Cxense

    CEO, Mediagene, Japan

    Senior Vice President & GM, Asia Pacific , Cxense

  • 14:00
    Common session with Printing Summit
    World Ballroom B, Level 23, Bangkok Convention Centre, Centara Grand Hotel @ CentralWorld

    Cost optimization: Outsourcing accounting & finance
    In an audacious move, Post Publishing outsourced its finance and accounting departments in 2014, following the outsourcing of its IT department a few years ago. Lessons learned on how to establish lean and flexible operations at a traditional newspaper company. 
    Supakorn Vejjajiva, President & COO, Post Publishing, Thailand

    Panel discussion on latest developments in newspaper production for enhancing print revenues
    Gerald Benz, Deputy Vice President Sales, manroland web systems GmbH
    Peter Kirwan, President APAC, Goss International, Australia
    Evandro Matteucci, General Manager, Graphics, VP Marketing, APAC, Eastman Kodak, China
    Snehasis Roy, VP Manufacturing, ABP, India

    President and COO, Post Publishing, Thailand

    Deputy Vice President Sales, Manroland web systems Gmbh, Germany

    Vice President, Asia Pacific, Goss International

    General Manager, Graphics, VP Marketing, APAC, Eastman Kodak

    Associate Vice President - Manufactruring, ABP Pvt Ltd., India

  • 14:00

    5 steps to a successful multimedia sales team
    From dynamic face to face multi media sales pitches to programmatic automation this presentation will showcase 3 major newsmedia company cases and the formula they used to achieve more profitable multimedia advertising sales.
    Eamonn Byrne, Business Director, Byrne Partnership, UK

    Digitising the sales network - the sph story
    To poise for growth, sph restructures its sales organisation and redefines its sales servicing strategies to differentiate, resonate and connect with the elusive digital natives today. Believing in that digital future, sph digital was birthed with a mandate to focus on innovation, creativity and enterprise; and to cover the full spectrum from premium to marketplace in order to compete effectively at every price-point.
    Keith Cheong, Head of Sales, SPH Digital, Singapore

    Business Director, The Byrne Partnership Ltd, UK

    Business Director, The Byrne Partnership Ltd, UK

    Head of Sales, Digital Division, Singapore Press Holdings

  • 14:00

    Moderator: Julie Posetti, Research Fellow, WAN-IFRA/ Journalism Lecturer, University of Wollongong (Australia)

    How to keep journalists safe in Asia and other regions? What can we learn from Western media houses about the protection of sources in the digital era?

    Pichai Chuensuksawadi, Group Editor in Chief, Post Publishing, Thailand
    Abdul Jalil Hamid, Group Editor in Chief, NSTP, Malaysia
    Martin Schibbye, Investigative Journalist, Sweden

    Research Fellow, WAN-IFRA/Journalism Lecturer, University of Wollongong, Australia

    Group Editor-in-Chief, Bangkok Post, Thailand

    Group Managing Editor, The New Straits Times Press (M) Bhd., Malaysia

    Journalist, Sweden

  • 16:00
    Sponsored session by Brightcove

    How to generate new revenue streams and diversify business mix
    L’Equipe, the leading sports media brand in France, has been exploring new opportunities for growth while keeping developing its core businesses.
    Frédérique Lancien, Strategy and New Business Director, Groupe L’Equipe, France

    How The Nation monetised online video in Thailand
    The Nation recently launched its brand new website, NationTV.TV, to deliver high-quality video experiences for audiences in Thailand. News video content and new video advertising models both deepened engagement and expanded monetisation opportunities for The Nation.
    Amnart Treenarat, Vice President (Thailand) New Media, Nation Broadcasting Corp
    Ben Morrell, Senior Technical Consultant, Media, Brightcove

    From stunts to core business - The engine of future growth
    Expanding optimistically: To maintain the position as a leading media house, VG had made a significant step-up on online video. This is a next generation investment. VGTV is building a web-native TV experience – targeting first of all young people.
    Helje Solberg, Editor and CEO VGTV, Norway

    COO, WAN-IFRA

    Strategy and New Business Director at Groupe L'Equipe, France

    Vice President, Thailand, New Media, Nation Broadcasting Corp. Public Co., Ltd

    Senior Technical Consultant, Media, Brightcove

    CEO/Editor, VGTV, Norway

  • 16:00

    How to avoid losing yield in an automated trading world
    With online ad placement becoming increasingly automated, the digital ad industry has a problem on the other side of the equation: The traffic is becoming increasingly automated, too. The rise of programmatic forms of online advertising are something of a double-edged sword, and it could create a challenge for advertisers and publishers alike.
    Ahteram Uddin, Chief Operating Officer, Prothom Alo, Bangladesh

    “The Kopi Journey” 5D Print Campaign
    Malaysia’s first 5D print ad campaign kicked off for one week in March 2014, sending millions of readers into coffee mood tinged by exploiting Human 5 senses through collaboration between the New Straits Times and Wonda (a renowned Japanese coffee brand). The first-of-its-kind campaign was a tremendous success, coveting numerous awards and recognitions locally and abroad. 
    Roche Chew, GM Agency Sales, NSTP, Malaysia

    Chief Operating Officer, Prothom Alo, Bangladesh

    GM Agency Sales, NSTP, Malaysia

  • 16:00

    Integrating people, culture, tools and workflow: How to get things done in the modern newsroom
    Change is hard. So how do you go about changing the way your newsroom works? We’ll look at four key aspects in what makes an effective newsroom tick -- people, culture,  tools and workflow — and explore ways to get your teams moving in today’s fast-moving digital landscape.
    Alan Soon, Founder & CEO, The Splice Newsroom, Singapore

    Transforming the Newsroom – Driving Online and Print
    INM Group Editor-in-Chief Stephen Rae describes how the company has cut costs in its print operation which have allowed the media group to invest in online, creating the biggest news site in Ireland. The project involved removing the sub-editing operation in the group, allowing reporters to write ‘clean copy’ and their own headlines. All four INM market leading daily and Sunday newspapers now operate from one newsroom which also drives the digital sites. The project implemented over the last 12 months has transformed the newsroom and made the legacy company online facing.
    Stephen Rae, Group Editor in Chief, Independent News & Media, Ireland

    Founder & CEO, The Splice Newsroom, Singapore

    Group Editor in Chief, INM, Ireland

  • 16:00

    How to register a press without touching the press
    Most presses suffer from some sort of miss-registration that is either tedious or hard to correct. Using the Proimage Press Register solution, any mechanical miss-registration can be corrected without touching the press. This is done by accurately measuring the error (using digital microscope) and correcting the data to be burned on the plates. Accuracies in the range of 10 microns can be achieved.
    Hanan Drory, VP Sales & Marketing Asia, ProImage, Israel

    New ad revenues with inkjet technology
    Describing Kodak’s leading position of SONORA Process Free Plates to provide both economic and environmental benefits for newspaper printing companies. And introducing how Kodak inkjet solutions to help newspaper publishers increase circulations and create advertising revenues.
    Evandro Matteucci, Vice President and General Manager, Print Systems Division, Asia-Latin America-Middle-East-Africa Eastman Kodak Company

    VP Sales & Marketing - Asia, New ProImage, Israel

    General Manager, Graphics, VP Marketing, APAC, Eastman Kodak

Thursday, 30. April 2015

  • 8:00
    Hosted by Mather Economics

    Publishers need to understand what content is driving audience engagement and subscriptions, how different customer segments consume the content, which customers are willing to pay, and how much they will pay. They also need to understand what advertising inventory advertisers are demanding, the value of that inventory, and what inventory remains available. Mather Economics will share case studies and offer recommendations on how best to execute your data-driven strategy

    President, Mather Economics, USA

  • 9:00

    Coping with the transition: From print to broadcast
    What promised to be a new era of broadcasting business for Thailand turned out to be more challenging than expected. Newspapers that jumped on the digital TV bandwagon have found that the transition is fraught with difficulties. Reaching their target audiences, realizing their revenue opportunities and staying competitive with their editorial contents are among the challenges.
    Thepchai Yong, Group Editor in Chief, Nation Multimedia Group, Thailand

    Thairath Group: From publisher to broadcaster
    How TrendVG3, the digital and broadcasting arm of Thairath - Thailand’s largest daily newspaper - launched a new Digital TV channel from scratch.
    Vachara Vacharaphol, CEO, TrendVG3, Thailand

    The TV challenge at South Korean newspapers
    JoongAng Ilbo Media Network launched its TV channel more than 2 years ago. What were the synergies found with Print? What are the key challenges and main benefits?
    Jeongdo Hong, CEO, JMnet, South Korea

    CEO/Editor, VGTV, Norway

    Group Editor-in-Chief, Nation Multimedia Group, Thailand

    Founder & CEO of TrendVG3 Co., Ltd., Thailand

    Chief Executive Officer, JoongAng Media Network, Korea

  • 9:00

    Everyday Life in the Mobile-First World
    Asia’s home to most of the world’s first and largest mobilefirst countries, where consumers rarely use a PC and are building their Internet from an entirely new base. Using data from Google search trends and Google’s Consumber Barometer survey, Robin Moroney will outline how this affects how people in Asia consume media, shop, take  photos and, yes, track the news. Many of the lessons learned in the desktop-based West about Internet habits in the 2000s need to be unlearned. Asia shows most clearly how the world’s Internet will develop from now on.
    Robin Moroney, Communications Manager APAC, Google, Singapore

    Understanding advertising trends
    Recent advertising trends in Thailand and SEA. What news media companies should to maintain or expand their share of the ad spend pie?
    Tharaputh Charuvatana, MD, UM Thailand, Thailand

    The future of advertising
    Key advertising trends and media consumption habits. Insights on market expectations from traditional & new media. A glimpse of what the future holds for marketers and the industry at large.
    Andreas Vogiatzakis, CEO, Omnicom, Malaysia

    CEO, Omnicom Media Group, Malaysia

  • 9:00

    Tools, technology and techniques for storytelling and publishing
    Asha Phillips, Founder, Verily, Singapore

    Trends in Newsrooms 2015
    The editor of the World Editors’ Forum’s flagship publication, ‘Trends in Newsrooms’, previews the top 2015 trends that will help reboot your storytelling.
    Julie Posetti, Research Fellow, World Editors Forum

    Content discovery vs. a traditional newspaper’s website: Ideas for SEO and demand driven management of high quality content
    A glimpse how mechanisms of content discovery are used at FAZ.NET. Outlining the systematic solutions underneath, the examples reach from trend detection to dynamic aggregation – to offer the benefit of content discovery to readers and use it for audience development through SEO.
    Ludwig Coenen, Head of Online-Marketing, Frankfurter Allgemeine Zeitung, Germany

    Asia Editor, Storyful, UK

    Founder, Verily, Singapore

    Research Fellow, WAN-IFRA/Journalism Lecturer, University of Wollongong, Australia

    Ludwig Coenen, Head of Online-Marketing, Frankfurter Allgemeine Zeitung, Germany

  • 9:00

    Colour quality and global benchmarking through WAN-IFRA’s INCQC
    Printing consistently that produces quality results over time should be a habit and one of the strategic objectives of an advanced newspaper house. This objective is the most critical for the satisfaction of advertisers and readers of the newspaper.

    In order to achieve this goal, process control procedures and proven standards like ISO 12647-3 have to be established and practiced.

    This 90 minute session gives an introduction about quality standards for newspaper production, how to implement them and how the quality can be benchmarked with other newspapers across the globe through WAN-IFRA's International Newspaper Color Quality Club (INCQC) competition.

    Research Engineer, WAN-IFRA, India

  • 11:00
    Common session with Advertising Summit

    Growing mobile revenue
    An overview of the Fairfax mobile portfolio and how Fairfax is growing mobile revenue from both advertising and subscriptions. Case study of a brand new app using an emerging mobile technology which aims to address both revenue streams.
    Nada Tielu, Head of Native, Fairfax Media, Australia

    Digital First Media take on growing digital revenue
    In this session, Kirk MacDonald will share Digital First’s vision of the digital ecosystem and explain their key orientations for growing digital revenues.
    Kirk MacDonald, Exec. VP of Sales and Sales Development/ President of AdTaxi, Digital First Media, USA

    Head of Native, Fairfax Media, Australia

    Executive Vice President of Sales and Sales Development/ President of AdTaxi, Digital First Media, USA

  • 11:00
    Hosted by Google

    The flood of public data on the Internet can be overwhelming but has been matched by a similar growth in free tools to parse the data and turn it into compelling maps and charts. Robin Moroney will give an overview of some of Google’s tools that let you hunt for data more efficiently, turn it into images quickly and discover new stories and find new ways to illustrate old ones.

    Robin Moroney, Communications Manager APAC, Google, Singapore

  • 11:00

    Innovations in Newspaper Production : How to improve the bottom line.
    The presentation will describe few innovative ideas for optimization of production cost without compromising the look and feel of the product. Examples of innovative product variations that does not require substantial investment while brings in additional advt revenue, shall also be presented.
    Snehasis Chandra Roy, Associate VP - Manufacturing, ABP Pvt Ltd., India

    Improved productivity with Magnum Compact
    New Generation Single Width Press, the Goss Magnum Compact meets all today’s requirements for flexibility, cost savings and improved productivity.
    Peter Kirwan, VP Asia Pacific, Goss International, Australia

    Associate Vice President - Manufactruing, ABP Pvt Ltd., India

    Vice President, Asia Pacific, Goss International

  • 13:00
    Lunch session hosted by Google

    Asia's Internet users are reinventing the Internet around mobile, pushing news publishers to develop new content and new ways to make money. Dushyant Khare of Google and Kirk MacDonald of Digital First Media will share their perspectives on the new business strategies and revenue models in the mobile first world across the world and discuss the difference and similarities between Asia's mobile Internet users and the West's Internet users that began with desktop.

    Director, Asia, WAN-IFRA

    Head of Strategic Partnerships for Southeast Asia & India, Google

    Executive Vice President of Sales and Sales Development/ President of AdTaxi, Digital First Media, USA

  • 14:00
    Common closing session for all

    The International New York Times in Asia: Looking ahead
    A look at the International New York Times’ approach to growing its business in Asia and some of the exciting new print and digital initiatives being launched in the region throughout 2015.
    Helena Phua, Executive Vice President - APAC, INYT, HK

    More internet - More content: Transformation of media landscape & publishing through digital and mobile
    Asia’s use of mobile devices is creating entirely new opportunities for publishers and changing the world’s Internet. Google outlines how to reach out to an audience that behaves very differently from audiences in the West and which new business models are being created in the process.
    Dushyant Khare, Head of Strategic Partnerships for Southeast Asia & India, Google

    Building and retaining audiences through innovation
    A look at The Wall Street Journal’s approach to storytelling, platforms and engaging subscribers
    Mark Pope, Managing Director, Dow Jones Asia, HK

    Executive Vice President - APAC , International New York Times

    Head of Strategic Partnerships for Southeast Asia & India, Google

    Managing Director, Dow Jones, Asia Pacific & Publisher, The Wall Street Journal Asia

Date and Location

  • 28 Apr 2015 - 30 Apr 2015
    Bangkok
    Thailand

Contact information

Programme